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Best Digital Eyepiece For Telescopes

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Choosing the best Digital Eyepiece For Telescopes can be difficult as there are so many considerations on the market. We’re here to help you to pick out the top 21 Digital Eyepiece For Telescopes with our handy buying guide.

Check out our best 10 for all of our favorites, and be sure to read our buying guide to get all the information you need to make the best choice!

* Our editing teams independently research, review, and recommend the best products based on extensive data analysis; if you click on the product links, we may earn a commission from qualifying purchases.

Top 3 Best Digital Eyepiece For Telescopes At A Glance

Bestseller No. 1 SVBONY SV105 Telescope Camera CMOS Electronic Digital Eyepiece for Telescope 1.25 inches Lunar Planetary Astronomy Camera for Beginners
Bestseller No. 2 SVBONY SV205 Telescope Camera, 8MP USB3.0 Electronic Eyepiece, 1.25 Inches Astronomy Camera for Telescope Astrophotography
Bestseller No. 3 SVBONY SV305 Telescope Camera CMOS Digital Eyepiece USB 2MP 1.25 inch Astronomy Camera Dynamic Observation for Telescope Planetary Viewing Photography

Last update on 2022-08-13 / Affiliate links / Images from Amazon Product Advertising API

Our Top 10 Best Digital Eyepiece For Telescopes On The Market

Rank No. #1
SVBONY SV105 Telescope Camera CMOS Electronic Digital Eyepiece for Telescope 1.25 inches Lunar Planetary Astronomy Camera for Beginners
  • Plug and play ;windows system needs to download Sharpcap Capture; Linux system needs to download AstroDMx Capture; Mac system needs to download oaCapture; Android system needs to download USB Camera. real time dynamic observation by crystal clear image
  • Dark light compensation technology;greatly improve the camera's image clarity in low light conditions
  • Record 2K video at high speed;up to 30 frames per second at 1920x1080 resolution
  • Great for lunar and planetary shots;share the view of bright planets;the Moon and terrestrial targets;not suitable for deep space imaging
  • It can connect a 1.25 inch filter and the filter thread is M28.5x0.6;the new SV105 adds filter threads and dust protection window
Rank No. #2
SVBONY SV205 Telescope Camera, 8MP USB3.0 Electronic Eyepiece, 1.25 Inches Astronomy Camera for Telescope Astrophotography
  • Plug and play without driver;real-time dynamic observation by crystal clear image;the image sensor uses dark light compensation technology to greatly improve the camera's image clarity in low light conditions
  • In MJPG video format;you can record video quickly and the frame rate up to 30FPS at 2K resolution 1920x1080; You can also choose YUV uncompressed video format;the speed will be 15FPS per second at 3264*2448 resolution
  • SV205 camera allows you to capture a real-time video and transport to your laptop or PC; Share the view of bright planets; the Moon; and terrestrial targets through your computer with friends; family; and fellow astronomy enthusiasts
  • This camera uses a 8M Pixel IMX179 imaging sensor with 1.4µmx1.4µm pixel size; this telescope camera uses an extremely sensitive 1/3.2" CMOS Color Image Sensor; the image is clear and the image quality is good
  • The rewarding hobby of astrophotography;Great for lunar and planetary shots; machined aluminum 1.25" adapter barrel for direct threaded connection to almost any telescope
Rank No. #3
SVBONY SV305 Telescope Camera CMOS Digital Eyepiece USB 2MP 1.25 inch Astronomy Camera Dynamic Observation for Telescope Planetary Viewing Photography
  • BSI CMOS Sensor; This telescope camera uses an extremely sensitive back-illuminated CMOS sensor; IMX290 sensor has very high QE and very low (0.7e-) read noise; which improved sensitivity in the visible-light and near infrared light regions for industrial applications
  • 128MB DDR Buffer;The benefit of the image buffer is that the memory will cache the image and transfer it to the computer when the USB interface is not busy or being interrupted;and the frame will not be lost or corrupted
  • Any Area ROI Support;The SV305 astronomy camera has ROI function; A smaller region of interest (ROI) is read out from the sensor; leaving the image scale of the object being imaged unchanged; Allow arbitrary resolutions to be set
  • SV305 camera support Windows system; Linux system; Mac OS system; and Raspberry Pi system; Windows Driver 1.3.7 version; Support ASCOM driver; PHD2 Guiding Software; Not support Phone system
  • Long exposure can reach 30 minutes;high-speed;medium-speed;low-speed three output frame speeds are optional;matching different computer hardware to achieve a more suitable reception speed of the hardware. Meet the basic needs of astronomy enthusiasts for planetary photography
Rank No. #4
Telescope Digital Eyepiece Camera for Astrophotography and Observation - with USB Port & Image CMOS Sensor (5.0MP CMOS for Telescope)
  • The USB Eyepiece Camera is a special design. With digital gadget you can easily view images captured by your telescope objective lens on your laptop or desktop PC screen and save them. Just enjoy objectives and share with others, no longer squinting with one eye.
  • High sensitivity 5.00MP color CMOS imaging module. Real active resolution, no interpolation, no jaggies in picture.
  • Comes with 24.5mm(0.965") and 31.75mm (1.25”) eyepiece adapter, you can use it with 1.25” telescope and 0.965" telescope.
  • Extremely easy for Mac system - no extra software is needed, just use the software "photo booth" which is already on Mac system directly. With the software Win Joy, you can display images on computer screen, shoot and make video recording.
Rank No. #5
Datyson 1.25" Telescope Digital Electronic Eyepiece Camera for Astrophotography USB Port, Useful USB Eyepiece Camera for Lunar and Planetary Shots Plug and Play
  • Useful USB eyepiece camera allows you to transmit the real-time view through your telescope to a laptop or PC, and capture great digital movies and images.
  • Share the view of planets, the moon, and terrestrial targets through your telescope with friends, family, and fellow astronomy enthusiasts.
  • Great for lunar and planetary shots, but not suitable for deep space imaging.
  • Fits into any 1.25-inch telescope focuser or 1.25-inch step-down adapter. It is a plug and play product for real-time data transmission to PC via USB port.
  • This is a high performance web digital product guaranteed by our technology and quality. It has a high resolution and fast transmission rate, it is nice-looking and easy to carry.
Rank No. #6
Monocular Telescope, 1.25 Inch Digital Telescope with Electronic Eyepiece Camera, for USB Port of Astrophotography-640x480 Pixels
  • 💬【Application】Excellent for lunar and planetary shots, but not suitable for deep space images. Share the view of the planets, the moon and the terrestrial targets through your telescope with friends, family and fellow enthusiasts of astronomy.
  • 💬【To Laptop / PC】The useful USB eye camera allows you to transmit the view in real time through your telescope to a laptop or PC, and capture excellent movies and digital images.
  • 💬【For 1.25 in Adapter】Fits any 1.25-inch telescopic focuser or 1.25-inch reducer adapter.
  • 💬【Tips】You can get the driver software used with the product from the customer service.
  • 💬【Guarantee】 If you have any questions about the product, please contact us anytime. If you are completely dissatisfied with the item, we will offer you a replacement or a refund.
Rank No. #7
VBESTLIFE Astronomy Telescope Electronic Eyepiece, 10X Digital Zoom f3.85 Photography USB Port Eyepiece Lens Telescope Accessory for 1.25" Telescope Focuser,Step Down Adapter
  • Useful USB eyepiece camera allows you to transmit the real-time view through your telescope to a laptop or PC, and capture great digital movies and images.
  • Share the view of planets, the moon, and terrestrial targets through your telescope with friends, family, and fellow astronomy enthusiasts.
  • Great for lunar and planetary shots, but not suitable for deep space imaging.
  • Fits into any 1.25-inch telescope focuser or 1.25-inch step-down adapter.
  • This is a high performance web digital product guaranteed by our technology and quality.
Rank No. #8
Bewinner1 Telescope Digital Eyepiece Camera, High Resolution Fast Transmission Rate Plug Play Color CMOS Image Sensor Electronic Eyepiece for Lunar Pl
  • 【Image Transfer To PC】The useful USB eyepiece camera allows you to transfer real-time views to a laptop or PC through the telescope and capture wonderful digital movies and images.
  • 【Share Image】The telescope digital eyepiece camera can share views of planets, moon and earth targets with friends, family and other astronomy enthusiasts through your telescope.
  • 【Suitable For 1.25 Inch Adapter】Very suitable for moon and planet shooting, but not suitable for deep space imaging. Suitable for any 1.25-inch telescope focuser or 1.25-inch step-down adapter.
  • 【Strong Compatibility】This 1.25" telescope digital electronic eyepiece camera is compatible with Windows ME/2000/XP/7 and other operating systems. It is a plug-and-play product that transmits data to the PC in real time via the USB port.
  • 【Quality Service】This is a high performance web digital product guaranteed by our technology and quality.If the product has any quality problems or you have any questions about this product, you can contact us at any time,we have a 24-hour online professional customer service team.we will try our best to solve your problem in time,please rest assured to buy.
Rank No. #9
Bindpo Electronic Eyepiece,1.25 Inch Digital Telescope Eyepiece with USB Port, Electronic Eyepiece Camera Accessory for Astrophotography,640x480 Pixels, Compatible for PC/Laptop,
  • Useful USB eyepiece camera allows you to transmit the real-time view through your telescope to a laptop or PC, and capture great digital movies and images.
  • Share the view of planets, the moon, and terrestrial targets through your telescope with friends, family, and fellow astronomy enthusiasts.
  • Great for lunar and planetary shots, but not suitable for deep space imaging.
  • Fits into any 1.25-inch telescope focuser or 1.25-inch step-down adapter.It is a plug and play product for real-time data transmission to PC via USB port.
  • This is a high performance web digital product guaranteed by our technology and quality.It has a high resolution and fast transmission rate, it is nice-looking and easy to carry.
Rank No. #10
Astromania Universal Deluxe Stand Metal Spotting Scopes Telescope Mounts for Digital Camera
  • Works with virtually any point-and-shoot digital, SLR, and DSLR cameras.
  • Rubber-lined eyepiece clamp prevents marring or scratching of eyepiece.
  • Bracket rotation allows visual access of eyepiece without disrupting camera & eyepiece alignment.
  • Compatible with all 1.25" telescope eyepieces and most 2" eyepieces (with housings up to 61mm in diameter).
  • Deluxe camera mount securely holds virtually any camera up to a telescope eyepiece for afocal astrophotography of celestial objects through the telescope.
Rank No. #11
Telescope Digital Electronic Eyepiece Camera for Astrophotography Blue
  • Compatible with /Vista/7/8/8. Operating Systemsthis is a plug and play product for real-time data transmission to PC via USB port.
  • Share the view of bright planets, , and terrestrial targets through your telescope with friends, family, and fellow astronomy enthusiasts.
  • Very Versatile: Fits into any -Inch telescope focuser or -Inch adapter.
  • An affordable introduction to the rewarding hobby of astrophotography.Great for lunar and planetary shots - not suitable for deep space imaging
  • Fun and useful USB eyepiece camera allows you to transmit the through your telescope to a laptop , and take great digital movies and images.
Rank No. #12
Goshyda Electronic Eyepiece,1.25" Telescope Digital Electronic Eyepiece Camera for Astrophotography USB Port for Lunar and Planetary Shots
  • ★【Capture digital movies and images】- Useful USB eyepiece camera allows you to transmit the real-time view through your telescope to a laptop or PC, and capture great digital movies and images.
  • ★【 Share the scene with astronomy lovers】- Share the view of planets, the moon, and terrestrial targets through your telescope with friends, family, and fellow astronomy enthusiasts.
  • ★【For lunar and planetary shots】- Great for lunar and planetary shots, but not suitable for deep space imaging.
  • ★【For 1.25-inch telescope focuser】- Fits into any 1.25-inch telescope focuser or 1.25-inch step-down adapter.
  • ★【High technology and quality】- This is a high performance web digital product guaranteed by our technology and quality.
Rank No. #13
USB Lens Warmer, Lens Dew Heater Strip with Temperature Regulator, Condensation Prevention for Telescopes Camera DSLR Lens Telescope Eyepieces Less Than 3.15 inch (80mm) in Diameter
  • 【Widely Used】: ***NOTE:Due to the adjustment of the controller's appearance, but the function has not changed, the inventory of the new and old versions may be mixed together, so the new and old versions will be shipped randomly.*** suitable for telescopes, viewfinder lenses, digital cameras of most sizes (Diameter less than 80mm). Thermos, drink cup, baby bottle or any good idea that requires insulation.
  • 【Adjustable Temperature】: The product is equipped with a 1.5m temperature regulator with low, medium and high modes. Low temperature wire design can withstand temperatures as low as -40°C, and will not freeze and break in a cold environment for a long time.
  • 【USB power supply】: USB port design, Suitable for long-term outdoor heating of the lens. You can connect it to a power bank or any other power source with a USB port.
  • 【Fast heat transfer and Good thermal insulation】: Our lens heater prevent the lens from fogging by heating the camera lens or telescope, so as not to affect the effect of the equipment. Made of high-quality materials with fast heat transfer and good thermal insulation.
  • 【Quick installation and Removal】: Can be adjusted according to the size of the lens, suitable for lenses with an outer diameter of less than 80mm(3.15 inch).
Rank No. #14
Thousand Oaks 1"x 6" Heater Band (.30amp) for 2" Eyepieces & Finders, used with 4-Channel DDHC Digital Heater Control Unit
  • Use with 2" eyepieces or 50-60mm finders
  • Requires Dew Heater Controller DDHC or similar
  • Consumes 0.30 amps @ 12 Volts DC
Rank No. #15
Digital SLR Astrophotography (Practical Amateur Astronomy)
  • Covington, Michael A. (Author)
  • English (Publication Language)
  • 368 Pages - 10/18/2018 (Publication Date) - Cambridge University Press (Publisher)
Rank No. #16
Shooter's Bible Guide to Optics: The Most Comprehensive Guide Ever Published on Riflescopes, Binoculars, Spotting Scopes, Rangefinders, and More
  • Amazon Kindle Edition
  • McIntyre, Thomas (Author)
  • English (Publication Language)
  • 590 Pages - 06/01/2012 (Publication Date) - Skyhorse (Publisher)
Rank No. #17
NATIONAL GEOGRAPHIC Dual LED Student Microscope - 50+ pc Science Kit with 10 Prepared Biological & 10 Blank Slides, Lab Shrimp Experiment, Perfect for School Laboratory, Homeschool & Home Education
  • TWO MICROSCOPES IN ONE! Use the lower LED lights to view biological specimens on slides or switch over to the upper lights to examine 3D objects in intricate detail. The perfect STEM activity for boys and girls.
  • OVER 50 ACCESSORIES INCLUDED – Explore a curated set of 10 prepared slides with a range of biological specimens, then create your own with the included blank slides and covers, tweezers, and an eye-dropper. This complete kit also includes a Petri dish for plant labs, a mini geode, and more!
  • POWERFUL LEARNING TOOL - This microscope features two sets of optical glass lenses providing 20x and 50x magnification, and is easy to operate making learning fun and accessible for young scientists. Kids science experiments have never been so fun!
  • BRINE SHRIMP EXPERIMENT INCLUDED – Track the life cycle of brine shrimp with the complete included experiment! Includes hatchery station, shrimp eggs, petri dish, and lab manual. Includes a detailed, full-color STEM learning guide.
  • HIGH-QUALITY EDUCATIONAL TOYS - National Geographic is proud to make the highest quality hands-on science toys, and all our products are backed by exceptional service.
Rank No. #18
Astromania 1.25" Extendable Camera Adapter - for Either Prime-Focus Or Eyepiece-Projection Astrophotography with Refractors or Reflector Telescopes - Threaded for Standard 1.25inch Astronomy Filters
  • Zoom projection and focal adapter: The simple way to astrophotography begins with this projection adapter. Use your standard Ploessl or Kellner 1.25-inch eyepieces for beautiful photos of the Moon and planets.
  • This easy to use 1.25" Variable Universal Camera Adapter is designed to attach both camera body and telescope together. Compatible for both reflector and refractor telescopes with 1.25" eyepiece holders. Dual design allows the user to make slight magnification adjustments without having to change telescope eyepieces.
  • The 1.25" Variable Universal Camera Adapter is made of black-anodized aluminum, threaded for Standard 1.25inch Astronomy Filters. Projection adapter for 1.25-inch eyepieces of up to 38mm outside diameter, also can be used as a focal adapter with a T2 thread.
  • Two adapters in one: The projection and focal adapter consists of two parts - the projection part and the focal adapter. The projection part is used with an eyepiece for achieving a long focal length with small objects, e.g. for individual craters. Use the focal adapter without the use of an eyepiece so employing the focal length of your telescope - for taking photos of the entire Moon, gas nebula or galaxy.
  • Zooming into the night sky: Use the sliding rear part of the adapter to zoom - pull out to magnify the image - without needing to change your eyepiece. Connect this adapter to each telescope with a 1.25" eyepiece connection. You can use an eyepiece of any focal length - and you can achieve high-magnification images of lunar craters and planets. All you need is a T2 ring (Not Include) and a suitable camera with a bayonet connector.
Rank No. #19
SVBONY SV305M Pro Astronomy Camera, 2MP USB3.0 Telescope Camera, 1.25 Inches Monochrome Camera and Guide Camera for Astrophotography
  • Get a sharp image; uses an extremely sensitive CMOS monochrome sensor; the IMX290LLR-C; which has very high QE (80%); very low readout noise (1.0-3.2e); pixel size 2.9um; 1944*1096 pixels resolution; 6.46mm diagonal
  • Has a stable transmission; built-in 128MB DDRII image buffer; cache the image and transfer it to the computer when the USB interface is not busy or being interrupted; get a sound frame; allows a slower computer with USB 3.0; to capture every frame without loss; could run another camera using the same computer; without USB transfer problems from the SV305M Pro
  • Improve camera sensitivity; has ROI and BIN functions; any resolution can be set; could read a smaller region of interest (ROI) out from the sensor; leaving the image scale of the object being imaged unchanged; greatly increase the camera rate; BIN2*2 pixel can merge two adjacent pixels; which can improve camera sensitivity
  • Can automatically guide; designed with ST4 guiding port; supported by PHD2 and the ASCOM platform; use the computer to control the telescope; has an auto-guiding port; which connects directly to the auto-guider; which usually referred as an ST-4 port; works with analog signals
  • Good transformation performance; Using USB3.0 high speed data transmission; quick and efficient for planetary imaging

Last update on 2022-08-13 / Affiliate links / Images from Amazon Product Advertising API

5 Factors Consumers Consider When Choosing Digital Eyepiece For Telescopes

 

Studying the genus consumers is an endeavor so huge and fractured that you can find some branch of consumer behavioral analysis in nearly every academic discipline. Customer habits are predictable and yet weird and illogical. In many cases, they’re based less on value and need as they are on immediate emotional comfort while choosing the price of Digital Eyepiece For Telescopes.

Customers will universally describe themselves as being savvy and sharp, and yet their buying habits indicate that they waste huge amounts of money on Digital Eyepiece For Telescopes reviews and services that are not only of little value, but might also kill them. So how can we determine what exactly will drive a customer to grab something from a store shelf? Here are five factors that play a huge role in how a consumer will view a product.

 

Package Reusability

Consumers have always wanted more for their money, but modern consumers want environmental responsibility for their money, as well. A cool, sturdy Digital Eyepiece For Telescopes (jar, bottle or bag) that can still be used long after the product itself is gone is a major enticement to the thrifty and the hoarders among us. Large Digital Eyepiece For Telescopes are especially valuable, since there are many large cities that are now forbidding the use of plastic shopping bags, and charging customers for paper bags.

Product Allure

Make the Digital Eyepiece For Telescopes appearancelook good. Even if we’re designing a package for salt, which can’t be made to look like anything but salt, we must make the product look good by any means necessary.

Creative package design isn’t just about showing off how closely we’ve studied the work of Viktor & Rolf; it’s about how tasty we make the food inside look, or enticingly the gadget is displayed, or how well we know the particular market of Digital Eyepiece For Telescopes deals. If we designed product packages exclusively to satisfy our own egos, most of us would be designing packages on our lunch break from our jobs as Walmart greeters.

Familiarity

There is much to be said for wildly inventive, out-of-the-box design, but there is a lot to be said against it, too. Human beings are hard-wired to feel comfortable with what is familiar. If we can associate a particular Digital Eyepiece For Telescopes or package design with good things, we are drawn to that product. The key is to integrate the two: award-winning packaging design and a familiarity that brings about consumer comfort.

This separates the design weak from the strong. How successfully can you integrate familiar elements into an innovative design concept?

Snobocity

Yes, we buy certain products because we want to impress. This is where creative package design becomes critically important. The package must convey quality, connoisseurship and success in order to get people to pluck it from the shelves. Moreover, we must be able to instantly identify the Digital Eyepiece For Telescopes, smoothie, chocolate bar or coffee cup in the consumer’s hand, so that the consumer’s friends and associates can see it and leap on the bandwagon.

A huge number of our consumer choices are hinged upon the choices our peers make. Cultural phenomena has more to do with the products we buy than we would like to admit – if everyone has a Starbucks cup in their hands, then we must go to Starbucks. This has nothing to do with the quality of the Digital Eyepiece For Telescopes, but it has everything to do maintaining social veneer.

Brand Trustworthiness

Not every consumer consideration is linked entirely to creative package design, unfortunately. When we recognize a brand as having been in existence since time immemorial, we are obviously more likely to trust it. After all – how could it have endured more than a century without having its merits? Most of the world would put our very lives in the hands of the Apple Inc, Coca Cola Corporation for just this reason.

Unfortunately, new brands of Digital Eyepiece For Telescopes have to establish trust quickly if they are going to resonate with the Yelp-ing, Googling, Amazon-reviewing public. No, we’re not telling you to plant phony glowing Digital Eyepiece For Telescopes trusted reviews on consumer websites (shame on you!), but you will have to interact with your consumer base in a warm and loving manner using one (if not all) of the billions of social networking channels. Respond to them in a friendly and servile manner! Accept returns unquestioningly and thank the customer for alerting you to the problem! Make your workplace fun and frolicsome and then post whimsical photos on Facebook! Of course it’s nauseating! But it serves your brand.

 

Affordability

In most cases, the primary factor that influences a buying decision is economical. Every buyer scrolls through his pocket to see if he actually can afford that thing to buy Digital Eyepiece For Telescopes. Affordability is the basis of a purchasing decision. The wisdom behind this being you cannot purchase what you cannot afford.

Need Recognition

While it may be very accurate that people do sometimes buy Digital Eyepiece For Telescopes impulsively that they do not even need, but most of the time, a need pushes them to enter a store.

Say, for example, you need to go out on a vacation for which you lack a backpack. So this inevitability to have a backpack will drag you straight to a relevant shop.

Hence, necessity also has a significant say in shaping a buying decision.

Brand Repute

Whenever we go shopping, it is our foremost attempt to bag the best available brand.  Why is that? Because the best manufacturer ensures the best and long-lasting Digital Eyepiece For Telescopes. But on the parallel, it is also due to the factor that the advertising policy of the brand is so enchanting that it makes you buy their products.

So, brand reputation is also a leading element in making people buy things.

Personal Preferences

People usually buy Digital Eyepiece For Telescopes that they like. This factor of fondness varies from person to person. One person may want a product that another person may despise.

For example, a stereotype has been established in our society that pink is a girly color. So boys usually do not buy clothes or other items painted pink.

Product Quality

It may be the most critical factor that people consider while buying Digital Eyepiece For Telescopes. No one obviously would want a substandard or easily worn-out item. They even are willing to pay a bit higher than usual for a superior quality product.

The product’s longevity is a significant inducing aspect that is generally brought into consideration while buying products.

Social Influences

The past experiences or recommendations by friends and family very much prevail buying decisions of an individual. People usually fearlessly purchase those Digital Eyepiece For Telescopes about which their social circle have good reviews

A recent study has shown that about 59% of the people ask for consultation from friends to help with a buying decision. Therefore, the family’s guide about an item that you want to buy still influence your choice a big deal.

Price Comparison

If a product of the same quality is available in more than a single place, people typically like to compare prices and do quick math. No one wants to buy expensive products.

To save themselves from paying more, people tend to visit more than one place to give them an idea about the pricing of a product.

Resale

It might surprise you that people do consider the resale value of a Digital Eyepiece For Telescopes before purchasing. Though this factor may only be considered while buying certain products, for example, buying a car or a bed or a sofa set, it still is a deft concern.

Final Verdict

Considering certain factors before buying a product or consulting your close social circle is not a bad exercise. In fact, doing this would only make shopping easy for you. Consideration not only saves you a whole lot of money but also helps you avoid buying inferior quality Digital Eyepiece For Telescopes.

You should always consult others and spend wisely rather than awfully so that you may put aside money for a rainy day.

A designer can tear out his/her hair trying to figure out exactly how to integrate every single relevant feature into a Digital Eyepiece For Telescopes package. Don’t worry! If you’ve done everything you’re supposed to do regarding the aesthetics and the functionality of your package, breathe easy. If it doesn’t sell, it’s probably more to do with the tasteless joke the CEO tweeted than anything you’ve done.