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Choosing the best Drugstore Eye Primer can be difficult as there are so many considerations on the market. We’re here to help you to pick out the top 21 Drugstore Eye Primer with our handy buying guide.
Check out our best 10 for all of our favorites, and be sure to read our buying guide to get all the information you need to make the best choice!
* Our editing teams independently research, review, and recommend the best products based on extensive data analysis; if you click on the product links, we may earn a commission from qualifying purchases.
Top 3 Best Drugstore Eye Primer At A Glance
Last update on 2023-03-27 / Affiliate links / Images from Amazon Product Advertising API
Our Top 10 Best Drugstore Eye Primer On The Market
- LIGHTWEIGHT, INVISIBLE PRIMER: Intensify the color of your favorite eyeshadow and increase its wear from day into night by adding our lightweight, crease-proof Eyeshadow Primer to your beauty arsenal. Our eyeshadow primer makes our eye shadow palettes pop with color!
- WORKS ON ALL SKIN TONES: It goes on nude and dries invisibly; you’ll know it’s working by the professional and smooth look of your eyeshadow.
- VEGAN, CRUELTY-FREE BEAUTY: Eyeshadow Primer is formulated to be the perfect base for your flawless style. Formula is vegan & never tested on animals.
- TIPS & TRICKS: Swipe a small amount across each eyelid before applying eye makeup. Then choose your favorite eyeliner and eyeshadow shades to create a look that lasts all day.
- WE ARE MILANI: Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it’s a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions.
- Color stay technology for all day vibrant color and crease proof wear
- Wears up to 24 hrs.
- Create a smooth base for shadow with a custom sheaf butter care complex
- Non-drying, non-greasy formula
- Works on all skin tones
- HIGHLY PIGMENTED EYESHADOW CHAMPAGNE SHIMMER: Treat yourself to champagne with our shimmer eyeshadow in medium golden-beige. With over 30 high-pigmented shades from Matte, Shimmer, and Metallic, you can build your own eyeshadow palette and go as understated or bold as the day (or night) calls for.
- CREME-TO-POWDER WATERPROOF EYESHADOW: This waterproof, crème-to-powder eyeshadow stick glides effortlessly across lids before drying to a waterproof crease-proof powder finish.
- NATURALLY EFFECTIVE INGREDIENTS VITAMIN C & E: This cream-to-powder eyeshadow stick does double-duty, thanks to the hydrating, nourishing formula with vitamin C & E. Delicate sensitive skin will love the vitamin E that protects against free radicals with antioxidants, and the vitamin C, which treats environmental damage to improve skin tone and texture. And candelilla wax makes every shade easy to blend, naturally.
- NO BRUSH REQUIRED: Just glide and go. With smooth application, a built-in smudger for effortless blending, and a waterproof powder finish, you don’t need a brush to get the look you love.
- HOW TO APPLY: Prime the smudger by coating it with color, then sweep the eyeshadow stick directly across your eyelids. Use the built-in smudger or your fingers to blend before the formula sets. For best results, prime the smudger by coating it with color prior to use.
- PREMIUM EYELID PRIMER: Crafted with high-quality ingredients such as pearl powder, this primer is paraben-free and cruelty-free that's Leaping Bunny approved.
- FLAWLESS EYE MAKEUP: Our primer helps enhance the pigment of your eyeshadow, making it appear more bold and vibrant without the fear of fallout. It also helps keep your look long-lasting. Give your lids the ultimate foundation for eye makeup with a smoother application and a more seamless blend.
- LIGHTWEIGHT FORMULA: We created a well-balanced primer that’s weightless and non-greasy, so you won’t need constant touch-ups and won’t feel heaviness around the eyes.
- SKIN BENEFITS: In addition to evening your skin tone, our primer formula combats oily lids and creasing. It enriches the appearance of your skin, conceals discoloration, and balances your complexion. Don’t worry, you can thank us later.
- EASY APPLICATION: Simply apply a pea-sized drop of the primer directly onto your eyelids. After drying, apply your favorite eyeshadow.
- Vegan Eye Primer: Infused with vitamin E to extend makeup wear, use this primer under eyeshadow and eyeliner for more vibrant, saturated color and no-smudge, no-crease, longwearing eye looks
- Lightweight Formula: This formula is super creamy with a soft blurring effect; Wear it on its own for a lightweight, flawless natural look; Features a unique doe foot applicator for easy, smooth application
- All Eyes On Eye Makeup: Complete your look with our full range of eye makeup products ranging from eyeshadow palettes to false eyelashes, eyeliners, concealers, setting sprays, eyebrow makeup, eyeshadow primer and more
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
- Infused with Squalane for optimal hydration, perfect for all skin types.
- Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect and the ultimate grip on your makeup.
- Apply a thin, even amount to moisturized skin prior to makeup application and allow to set for 30 seconds before applying foundation.
- Easy to carry and convenient for travel.
- Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, triclocarban.
- Glitter Primer: Maximize glitter impact and keep every sparkle in its place with our Glitter Primer, a light and creamy formula that sets and holds on tight to keep our Face and Body Glitters exactly where you want them
- Add Instant Sparkle That Stays: This primer instantly preps skin to hold face and body glitter in place minimizing fallout and maximizing sparkle and style
- Face From Foundation To Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
- Eyeshadow Palette: This professional level makeup palette features 16 highly pigmented shadows that glide onto lids and make eyes pop with color; Use with NYX Professional Makeup eyeshadow primer for bolder, longer lasting color
- Ultimate Eye Shadow: Each high quality eyeshadow palette features a highly pigmented mix of finishes from matte and satin to shimmery and metallic; perfect for your skin tone; Apply primer and build your look
- All Eyes On Eye Makeup: Complete your look with our full range of NYX Professional Makeup eye makeup products from eyeshadow palettes to mascara, eyeliners, concealers, setting sprays, and eyebrow products
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
- NUDE EYE PRIMER - Urban Decay Anti-Aging Eyeshadow Primer Potion is a nude eyelid primer that evens tone and texture, while keeping eye shadow bold and crease-free all day, even on oily lids!
- AGE IS JUST A NUMBER - This eye primer measurably improves signs of aging over time. Dermaxyl helps smooth the look of wrinkles & Kalpariane plumps, firms & hydrates skin as it improves suppleness & elasticity. Ideal for mature skin around the eyes!
- LIKE MAGIC - Optical blurring pigments create a soft-focus effect that minimizes redness and improves tone and texture, including the look of tired, hooded eyes.
- EYE-POPPING LOOKS - Anti-Aging Eyeshadow Primer Potion intensifies the look of metallic, shimmer, matte and glitter eyeshadows, and ensures they remain vibrant all day long. Vegan, paraben-free, and cruelty-free.
- PRIME TIME - A little goes a long way! Apply just a touch of this eyelid primer before your eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.
- SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!)
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
- PORE MINIMIZING & ANTI-WRINKLE PRIMER: The pore-minimizing formula of our primer face makeup tightens pores and gives a lifting effect to dull and saggy skin. This makeup primer for face with collagen helps to minimize the appearance of wrinkles, fine lines, and smooth skin texture so that it avails skin to be seamless.
- SMOOTHING AND HYDRATING PORE PRIMER: Touch in Sol primer face makeup for oily skin instantly hydrates the skin and prevents moisture loss by strengthening the moisture barrier. This pore filler primer will give you a healthy-looking face at once while regulating the oil excretion and controlling sebum production.
- VELVETY SKIN BEFORE & AFTER MAKEUP: The lightweight and non-sticky foundation primer will prepare the skin before the makeup by minimizing the spots, blemishes and hydrating the skin. This face primer shrinks the look of pores and smoothens the skin so you can apply professional quality makeup right at home.
- FACE PRIMER WITH PLANT-BASED INGREDIENTS: Touch In Sol No Pore Blem Primer contains plant-based ingredients like Green Tea Tree extracts and Soluble Collagen. These active ingredients in our hydrating primer help minimize wrinkles, pores, and uneven skin tone while energizing the skin for lasting makeup wear.
- EASY TO USE CHEMICAL-FREE MAKEUP PRIMER: This face primer under foundation does not contain paraben, mineral oils, acrylamide, talc, and animal ingredients, making it perfect for any skin type. Pump to dispense a small amount and apply a thin layer across the entire surface of your face, and massage.
- Smoothing Primer: This primer smoothes, softens, hydrates, soothes, evens tone, minimizes texture, blurs lines, adds a soft focus finish AND keeps makeup fresh, extending your makeup wear all day
- The Marshmallow Effect: This vegan, non comedogenic and dermatologist tested super primer is infused with marshmallow root extract for an oh so soft smooth canvas with 10 make up extending benefits
- Face From Foundation To Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
- LIKE BLOTTING PAPERS, BUT BETTER: This face roller is made of real volcanic stone, which soaks up excess oil instantly. It’s our secret for fresh, shine-free skin any time. Use it on a clean or finished face—it won’t mess up your makeup
- MASSAGES AND MATTIFIES FACE: Rolling the stone roller across your skin feels heavenly, like a mini facial massage. Ditch your jade roller and use our 2-in-1 Mattifying face roller for oily and acne prone skin
- EASY TO USE: Gently roll the face roller ball over your T-zone or anywhere skin is shiny. That’s it
- LESS WASTE THAN BLOTTING PAPER: Unlike blotting papers for oily skin that are used once and thrown out, this oil-absorbing roller is reusable. To clean, twist the roller’s ring to unlock, and pull out the stone. Wash with a gentle cleanser, rinse, and air-dry before locking it back in
- LIVE BOLDLY WITH REVLON MAKEUP: Revlon has the quality beauty tools and high-pigment, the bold color makeup you need to be yourself. Our tools for the face, eyes, and nails are everyday essentials elevated through function, form, or and material (but still amazingly affordable)
- Apply eyeshadow while base is still wet for maximum color payoff!
- PRIME + CORRECT + SET: Make It Last Prime + Correct + Set Setting Spray preps your face, reduces the appearance of imperfections and then locks in for the long haul. You can enjoy up to 16 hours without a crease or smudge in sight. Spray before or after makeup application, or wear it alone for a captivating natural finish.
- LONG-LASTING WEAR: This illuminating finishing spray and makeup primer delivers just the right dose of dewy to your complexion with a cooling, refreshing feeling, while locking in your makeup for up to 16 hours without creasing, smudging or fading!
- VEGAN, CRUELTY-FREE BEAUTY: The vegan formula primes, hydrates, and illuminates your skin. Spray under or over makeup to set your look, or wear on its own for a healthy radiance all day long.
- TIPS & TRICKS: Hold bottle 8-10 inches away from your face and spray in a zigzag formation. Do not spray directly into eyes.
- WE ARE MILANI: Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it’s a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions.
- A travel-size water-resistant eye primer in a light-colored base that creates the perfect canvas for matte and shimmer shadows and pressed pigments.
- Water-resistant and long-wearing
- Cream formula glides on smoothly and creates the perfect base for eye shadow application
- Helps ensure smooth, blendable application and smudge-free wear of matte, metallic and shimmer shadows and pressed pigment shades
- Light-colored base enhances vibrancy, color payoff and durability of shadows and pressed pigments
- Voluminous Lash Primer, the perfect partner to your favorite mascara to instantly boost every lash look; Lightweight eyelash primer instantly builds dramatic volume and length on each lash
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: Voluminous Original Volume Building Mascara, uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness
- Base Your Shadow On This: NYX Professional Makeup Eyeshadow Base is a cream eyeshadow primer in shades to ensure a smooth eyeshadow application, prolong the wear of your eyeshadow and even intensify the pigments
- Intensify Eyeshadow: Intensify pigments and prime your lids for any look with this eyeshadow base; Use a light shade to brighten your eyeshadow color or the black primer to deepen, or go natural with the skin tone primer base shade
- All Eyes On Eye Makeup: Complete your look with our full range of NYX Professional Makeup eye makeup products from eyeshadow palettes to mascara, eyeliners, concealers, setting sprays, and eyebrow products
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- Discover NYX Professional Makeup: Try all of our professional makeup and beauty products today, from eyeshadow, eyeliner, mascara and false lashes to lipstick, foundation, primer, blush, bronzer, brushes and more
Last update on 2023-03-27 / Affiliate links / Images from Amazon Product Advertising API
5 Factors Consumers Consider When Choosing Drugstore Eye Primer
Studying the genus consumers is an endeavor so huge and fractured that you can find some branch of consumer behavioral analysis in nearly every academic discipline. Customer habits are predictable and yet weird and illogical. In many cases, they’re based less on value and need as they are on immediate emotional comfort while choosing the price of Drugstore Eye Primer.
Customers will universally describe themselves as being savvy and sharp, and yet their buying habits indicate that they waste huge amounts of money on Drugstore Eye Primer reviews and services that are not only of little value, but might also kill them. So how can we determine what exactly will drive a customer to grab something from a store shelf? Here are five factors that play a huge role in how a consumer will view a product.
Package Reusability
Consumers have always wanted more for their money, but modern consumers want environmental responsibility for their money, as well. A cool, sturdy Drugstore Eye Primer (jar, bottle or bag) that can still be used long after the product itself is gone is a major enticement to the thrifty and the hoarders among us. Large Drugstore Eye Primer are especially valuable, since there are many large cities that are now forbidding the use of plastic shopping bags, and charging customers for paper bags.
Product Allure
Make the Drugstore Eye Primer appearancelook good. Even if we’re designing a package for salt, which can’t be made to look like anything but salt, we must make the product look good by any means necessary.
Creative package design isn’t just about showing off how closely we’ve studied the work of Viktor & Rolf; it’s about how tasty we make the food inside look, or enticingly the gadget is displayed, or how well we know the particular market of Drugstore Eye Primer deals. If we designed product packages exclusively to satisfy our own egos, most of us would be designing packages on our lunch break from our jobs as Walmart greeters.
Familiarity
There is much to be said for wildly inventive, out-of-the-box design, but there is a lot to be said against it, too. Human beings are hard-wired to feel comfortable with what is familiar. If we can associate a particular Drugstore Eye Primer or package design with good things, we are drawn to that product. The key is to integrate the two: award-winning packaging design and a familiarity that brings about consumer comfort.
This separates the design weak from the strong. How successfully can you integrate familiar elements into an innovative design concept?
Snobocity
Yes, we buy certain products because we want to impress. This is where creative package design becomes critically important. The package must convey quality, connoisseurship and success in order to get people to pluck it from the shelves. Moreover, we must be able to instantly identify the Drugstore Eye Primer, smoothie, chocolate bar or coffee cup in the consumer’s hand, so that the consumer’s friends and associates can see it and leap on the bandwagon.
A huge number of our consumer choices are hinged upon the choices our peers make. Cultural phenomena has more to do with the products we buy than we would like to admit – if everyone has a Starbucks cup in their hands, then we must go to Starbucks. This has nothing to do with the quality of the Drugstore Eye Primer, but it has everything to do maintaining social veneer.
Brand Trustworthiness
Not every consumer consideration is linked entirely to creative package design, unfortunately. When we recognize a brand as having been in existence since time immemorial, we are obviously more likely to trust it. After all – how could it have endured more than a century without having its merits? Most of the world would put our very lives in the hands of the Apple Inc, Coca Cola Corporation for just this reason.
Unfortunately, new brands of Drugstore Eye Primer have to establish trust quickly if they are going to resonate with the Yelp-ing, Googling, Amazon-reviewing public. No, we’re not telling you to plant phony glowing Drugstore Eye Primer trusted reviews on consumer websites (shame on you!), but you will have to interact with your consumer base in a warm and loving manner using one (if not all) of the billions of social networking channels. Respond to them in a friendly and servile manner! Accept returns unquestioningly and thank the customer for alerting you to the problem! Make your workplace fun and frolicsome and then post whimsical photos on Facebook! Of course it’s nauseating! But it serves your brand.
Affordability
In most cases, the primary factor that influences a buying decision is economical. Every buyer scrolls through his pocket to see if he actually can afford that thing to buy Drugstore Eye Primer. Affordability is the basis of a purchasing decision. The wisdom behind this being you cannot purchase what you cannot afford.
Need Recognition
While it may be very accurate that people do sometimes buy Drugstore Eye Primer impulsively that they do not even need, but most of the time, a need pushes them to enter a store.
Say, for example, you need to go out on a vacation for which you lack a backpack. So this inevitability to have a backpack will drag you straight to a relevant shop.
Hence, necessity also has a significant say in shaping a buying decision.
Brand Repute
Whenever we go shopping, it is our foremost attempt to bag the best available brand. Why is that? Because the best manufacturer ensures the best and long-lasting Drugstore Eye Primer. But on the parallel, it is also due to the factor that the advertising policy of the brand is so enchanting that it makes you buy their products.
So, brand reputation is also a leading element in making people buy things.
Personal Preferences
People usually buy Drugstore Eye Primer that they like. This factor of fondness varies from person to person. One person may want a product that another person may despise.
For example, a stereotype has been established in our society that pink is a girly color. So boys usually do not buy clothes or other items painted pink.
Product Quality
It may be the most critical factor that people consider while buying Drugstore Eye Primer. No one obviously would want a substandard or easily worn-out item. They even are willing to pay a bit higher than usual for a superior quality product.
The product’s longevity is a significant inducing aspect that is generally brought into consideration while buying products.
Social Influences
The past experiences or recommendations by friends and family very much prevail buying decisions of an individual. People usually fearlessly purchase those Drugstore Eye Primer about which their social circle have good reviews
A recent study has shown that about 59% of the people ask for consultation from friends to help with a buying decision. Therefore, the family’s guide about an item that you want to buy still influence your choice a big deal.
Price Comparison
If a product of the same quality is available in more than a single place, people typically like to compare prices and do quick math. No one wants to buy expensive products.
To save themselves from paying more, people tend to visit more than one place to give them an idea about the pricing of a product.
Resale
It might surprise you that people do consider the resale value of a Drugstore Eye Primer before purchasing. Though this factor may only be considered while buying certain products, for example, buying a car or a bed or a sofa set, it still is a deft concern.
Final Verdict
Considering certain factors before buying a product or consulting your close social circle is not a bad exercise. In fact, doing this would only make shopping easy for you. Consideration not only saves you a whole lot of money but also helps you avoid buying inferior quality Drugstore Eye Primer.
You should always consult others and spend wisely rather than awfully so that you may put aside money for a rainy day.
A designer can tear out his/her hair trying to figure out exactly how to integrate every single relevant feature into a Drugstore Eye Primer package. Don’t worry! If you’ve done everything you’re supposed to do regarding the aesthetics and the functionality of your package, breathe easy. If it doesn’t sell, it’s probably more to do with the tasteless joke the CEO tweeted than anything you’ve done.