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Best Drugstore Eye Primer

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Choosing the best Drugstore Eye Primer can be difficult as there are so many considerations on the market. We’re here to help you to pick out the top 21 Drugstore Eye Primer with our handy buying guide.

Check out our best 10 for all of our favorites, and be sure to read our buying guide to get all the information you need to make the best choice!

* Our editing teams independently research, review, and recommend the best products based on extensive data analysis; if you click on the product links, we may earn a commission from qualifying purchases.

Top 3 Best Drugstore Eye Primer At A Glance

Bestseller No. 1 Milani Eyeshadow Primer | Primer Face Makeup Eye Shadow Primer Base | Makeup Primer for Face | Vegan, Cruelty-Free, Made for Long-Lasting Wear | Use with Eye Shadow Palettes (0.3 Fl. Oz.)
Bestseller No. 2 Revlon PhotoReady Eye Primer plus Brightener, Eye Brightening Primer,1 Count
SaleBestseller No. 3 Rimmel Stay Matte Mattifying Primer, 1 oz, Pack of 1

Last update on 2022-08-11 / Affiliate links / Images from Amazon Product Advertising API

Our Top 10 Best Drugstore Eye Primer On The Market

Rank No. #1
Milani Eyeshadow Primer | Primer Face Makeup Eye Shadow Primer Base | Makeup Primer for Face | Vegan, Cruelty-Free, Made for Long-Lasting Wear | Use with Eye Shadow Palettes (0.3 Fl. Oz.)
  • LIGHTWEIGHT, INVISIBLE PRIMER: Intensify the color of your favorite eyeshadow and increase its wear from day into night by adding our lightweight, crease-proof Eyeshadow Primer to your beauty arsenal. Our eyeshadow primer makes our eye shadow palettes pop with color!
  • WORKS ON ALL SKIN TONES: It goes on nude and dries invisibly; you’ll know it’s working by the professional and smooth look of your eyeshadow.
  • VEGAN, CRUELTY-FREE BEAUTY: Eyeshadow Primer is formulated to be the perfect base for your flawless style. Formula is vegan & never tested on animals.
  • TIPS & TRICKS: Swipe a small amount across each eyelid before applying eye makeup. Then choose your favorite eyeliner and eyeshadow shades to create a look that lasts all day.
  • WE ARE MILANI: Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it’s a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions.
Rank No. #2
Revlon PhotoReady Eye Primer plus Brightener, Eye Brightening Primer,1 Count
  • Photo chromatic pigments bend and reflect light to minimize flaws
  • Lightweight gel smoothes and perfects the eye area, reducing the appearance of lines and creases on lids and under eyes, while brightening all over eye area
  • Oil free, talc free, fragrance free and paraben free
  • Country of origin is United States
SaleRank No. #3
Rimmel Stay Matte Mattifying Primer, 1 oz, Pack of 1
  • Volume: 30 ml (1 fl oz)
  • Skin perfecting
  • Ultra lightweight formula
  • Controls shine for up to 8 hours
  • Never feels greasy or heavy
Rank No. #4
COVERGIRL Lid Lock Up Eyeshadow Primer, Clear, All-Day, Dries Quickly, .06 Pound, Crease-Proof, Shadow Security, Maximizes the Wear and Intensity of Shadow, Preps Lids for All-Day Wear
  • PREP YOUR LIDS - Quick dry eyeshadow primer readying your eyelids for all day makeup
  • CREASE FREE - This eye primer locks in color and prevents creasing instantly
  • QUICK DRY - Gel dries quickly so you can breeze through your makeup application
  • CRUELTY FREE - All COVERGIRL products are Leaping Bunny Certified, meaning they are never tested on animals
  • PAIRS - This eye makeup primer pairs perfectly with the COVERGIRL TruNaked eyeshadow palette
SaleRank No. #5
L'Oreal Paris Makeup Voluminous Lash Boosting Conditioning Primer Mascara, White Primer, 0.24 fl; oz.
  • Voluminous Lash Primer, the perfect partner to your favorite mascara to instantly boost every lash look; Lightweight eyelash primer instantly builds dramatic volume and length on each lash
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: Voluminous Original Volume Building Mascara, uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness
Rank No. #6
Embryolisse Lait-Crème Concentré, Face Cream & Makeup Primer - Shea Moisture Cream for Daily Skincare - Face Moisturizers for All Skin Types (2.54 Fl Oz (Pack of 1))
11,412 Reviews
SaleRank No. #7
e.l.f. Poreless Putty Primer, Silky, Skin-Perfecting, Lightweight, Long Lasting, Smooths, Hydrates, Minimizes Pores, Flawless Base, All-Day Wear, Flawless Finish, Ideal for All Skin Types, 0.74 Fl Oz
  • Infused with Squalane for optimal hydration, perfect for all skin types.
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect and the ultimate grip on your makeup.
  • Apply a thin, even amount to moisturized skin prior to makeup application and allow to set for 30 seconds before applying foundation.
  • Easy to carry and convenient for travel.
  • Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.
SaleRank No. #8
Maybelline New York Fit Me Matte + Poreless Mattifying Face Primer Makeup With Sunscreen, Broad Spectrum SPF 20, Clear, 1 Fl Oz
  • Up to 16H mattifying primer with clay and SPF 20 - Our mattifying face primer is your must have makeup primer - perfect for normal to oily skin, it instantly controls shine and provides a matte finish for up to 16 hours
  • Pore Minimizing primer-lightweight and breathable, this pore Minimizing face primer instantly blurs pores for skin that looks even, smooth and perfected - it effortlessly glides on skin and minimizes the look of imperfections
  • Makeup extending - This mattifying primer provides up to 16H wear for a makeup look that lasts - it creates a smooth canvas for makeup application and enhances the look of your makeup - Provides a matte finish all day
  • Your perfect fit starts here - Our fit Me Matte and pore less primer is the perfect makeup primer to any makeup routine - wear it with our matte and pore less foundation for a shine-free, matte and pore less look
  • Maybelline fit Me for a flawless face - with matte and pore less foundation or dewy and smooth foundation, concealer, finishing powder, bronzer and blush, fit Me collection has everything you need to put your best face forward
Rank No. #9
Wet & Wild Photofocus Eyeshadow Primer, 1.6 Ounce
  • 0.34 Fl oz / 10 ml
  • Its smooth, effortless application dries to a clear finish and keeps eyeshadow in place
  • brightens eyelids to lockdown eyeshadow color
SaleRank No. #10
L'Oreal Paris Age Perfect Blurring Face Primer, Infused with Caring Serum, 1 fl. oz.
  • Age Perfect by L'Oreal Paris blurring face Primer is infused with a caring serum and features a universal rosy formula
  • This product can either be worn alone or with age Perfect radiant serum foundation or age Perfect creamy powder foundation plus Y5
  • It instantly smooths the look of lines and pores. In 1 Use it diffuses the look of lines with a natural-looking, soft-focus finish
  • The blurring Primer rosy formula is universally flattering - it helps boost healthy looking, radiant skin
  • It also works overtime to improve skin appearance, Use after use, skin is more radiant as well as smoother and softer
SaleRank No. #11
NYX PROFESSIONAL MAKEUP Makeup Setting Spray - Matte Finish, Long-Lasting Vegan Formula (Packaging May Vary)
  • Matte Setting Spray: For a matte makeup look that stays put, use our lightweight setting spray to reduce shine and leave a fresh, just applied look all day; Works with all makeup including foundation, eyeshadow, and powder
  • Lock In Your Look: Get a smooth, long lasting finish for your makeup with this lightweight setting spray that helps extend makeup wear up to 16 hours, until it's time to party
  • Face From Foundation To Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
Rank No. #12
Honest Beauty Extreme Length Mascara + Lash Primer | 2-in-1 Boosts Lash Length, Volume & Definition | Silicone Free, Paraben Free, Dermatologist & Ophthalmologist Tested | 0.2 Fl Oz, Black
  • New look, same great formula; packaging may vary
  • Award-winning, bestselling double-sided mascara plus lash primer for ultimate length and volume
  • Ophthalmologist Tested
  • Cruelty free
  • EWG Certified
Rank No. #13
Julep Eyeshadow 101 Crème to Powder Waterproof Eyeshadow Stick, Champagne Shimmer
  • HIGHLY PIGMENTED EYESHADOW CHAMPAGNE SHIMMER: Treat yourself to champagne with our shimmer eyeshadow in medium golden-beige. With over 30 high-pigmented shades from Matte, Shimmer, and Metallic, you can build your own eyeshadow palette and go as understated or bold as the day (or night) calls for.
  • CREME-TO-POWDER WATERPROOF EYESHADOW: This waterproof, crème-to-powder eyeshadow stick glides effortlessly across lids before drying to a waterproof crease-proof powder finish.
  • NATURALLY EFFECTIVE INGREDIENTS VITAMIN C & E: This cream-to-powder eyeshadow stick does double-duty, thanks to the hydrating, nourishing formula with vitamin C & E. Delicate sensitive skin will love the vitamin E that protects against free radicals with antioxidants, and the vitamin C, which treats environmental damage to improve skin tone and texture. And candelilla wax makes every shade easy to blend, naturally.
  • NO BRUSH REQUIRED: Just glide and go. With smooth application, a built-in smudger for effortless blending, and a waterproof powder finish, you don’t need a brush to get the look you love.
  • HOW TO APPLY: Prime the smudger by coating it with color, then sweep the eyeshadow stick directly across your eyelids. Use the built-in smudger or your fingers to blend before the formula sets. For best results, prime the smudger by coating it with color prior to use.
SaleRank No. #14
NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette, Eyeshadow Palette - Warm Neutrals
  • Eyeshadow Palette: This professional level makeup palette features 16 highly pigmented shadows that glide onto lids and make eyes pop with color; Use with NYX Professional Makeup eyeshadow primer for bolder, longer lasting color
  • Ultimate Eye Shadow: Each high quality eyeshadow palette features a highly pigmented mix of finishes from matte and satin to shimmery and metallic; perfect for your skin tone; Apply primer and build your look
  • All Eyes On Eye Makeup: Complete your look with our full range of eye makeup products ranging from eyeshadow palettes to false eyelashes, eyeliners, concealers, setting sprays, eyebrow makeup, eyeshadow primer and more
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
SaleRank No. #15
UCANBE Spotlight Eyeshadow Palette Professional 40 Color Eye Shadow Matte Shimmer Makeup Pallet Highly Pigmented Colorful Powder Long Lasting Waterproof Eye Shadow
  • UCANBE 40 Color Eyeshadow Palette have all the colors you like. Featuring 18 matte and 22 shimmer shades to create unique and beautiful eye makeup looks from natural looking makeup to smokey eyes looks in one swipe.
  • People don't know how pigmented Spotlight palette is until you get it! From intensely-pigmented matte to rainbow metallics eyeshadow, duochrome, your eyes can be illuminated, defined and emboldened according to each occasion and one’s mood.
  • Spotlight makeup palette works for everyone, on everywhere! Formulated with the long-wear and crease-resistant technology, it offers makeup lovers a complete day-to-night eye color wardrobe. Your eyes stay vibrant and fresh throughout 24 hours.
  • Whether applying single color or the mixing of multiple shades, the possibilities are endless. Each shade can be worn dry or wet. Want to know what wonderful things will happen to them in your hands, you'll have to get one to use your creativity.
  • Great idea for a Christmas and other Festival gift to lover, family and friends or a surprise for yourself! Experience the excitement of receiving a eye shadow palette in OVERSIZED pan. Don't be afraid to give it a try!
SaleRank No. #16
Eyeshadow Primer by Revlon, ColorStay 24 Hour Eye Primer, Longwearing & Non-Drying Formula Infused wiith Shea Butter, 100 Universal, 0.33 Oz
  • Color stay technology for all day vibrant color and crease proof wear
  • Wears up to 24 hrs.
  • Create a smooth base for shadow with a custom sheaf butter care complex
  • Non-drying, non-greasy formula
  • Works on all skin tones
SaleRank No. #17
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Eyeshadow & Eyeliner Pencil - Milk
  • Eyeliner Crayon: This blendable radiant eyeliner crayon is a total triple threat; Use your Jumbo Eyeliner Pencil as a creamy eyeshadow, eyeliner and highlighter; Apply it to your water lines, inner corners and entire eye lid for a pop of intense color
  • Smooth and Versatile: This creamy eye liner pencil glides on effortlessly, no pulling, tugging or fading; Apply it as an eyeshadow, highlighter, or eyeliner and choose from a rainbow of vivid hues in multiple finishes from matte to metallic
  • All Eyes On Eye Makeup: Complete your look with our full range of eye makeup products ranging from eyeshadow palettes to false eyelashes, eyeliners, concealers, setting sprays, eyebrow makeup, eyeshadow primer and more
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
Rank No. #18
NYX PROFESSIONAL MAKEUP HD Eyeshadow Base, Shadow Primer
  • Eyeshadow Base: Brace yourself for High Definition Eyeshadow Base; This lightweight eye shadow base primer makes your lids look smoother, ensuring a more flawless eye makeup look with less creasing
  • Prolonged Eyeshadow Wear: Our HD Eyeshadow Base will also intensify pigments and prolong the overall wear of your eyeshadows so you can rock your look in confidence
  • All Eyes On Eye Makeup: Complete your look with our full range of eye makeup products ranging from eyeshadow palettes to false eyelashes, eyeliners, concealers, setting sprays, eyebrow makeup, eyeshadow primer and more
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
Rank No. #19
Covergirl Lash Blast Volume Mascara, Very Black
  • MAX OUT THOSE LASHES: Designed to max out every lash, Lash Blast Volume Mascara creates 10 times more volume instantly
  • MEGA VOLUME IN AN INSTANT: Instant blast of fullness and length
  • PICK YOUR SHADE: Available in 4 different colors, so you can choose how bold you want to go
  • ZERO CLUMPS: This volumizing mascara evenly coats each lash with no clumping or flaking
  • CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals

Last update on 2022-08-11 / Affiliate links / Images from Amazon Product Advertising API

5 Factors Consumers Consider When Choosing Drugstore Eye Primer

 

Studying the genus consumers is an endeavor so huge and fractured that you can find some branch of consumer behavioral analysis in nearly every academic discipline. Customer habits are predictable and yet weird and illogical. In many cases, they’re based less on value and need as they are on immediate emotional comfort while choosing the price of Drugstore Eye Primer.

Customers will universally describe themselves as being savvy and sharp, and yet their buying habits indicate that they waste huge amounts of money on Drugstore Eye Primer reviews and services that are not only of little value, but might also kill them. So how can we determine what exactly will drive a customer to grab something from a store shelf? Here are five factors that play a huge role in how a consumer will view a product.

 

Package Reusability

Consumers have always wanted more for their money, but modern consumers want environmental responsibility for their money, as well. A cool, sturdy Drugstore Eye Primer (jar, bottle or bag) that can still be used long after the product itself is gone is a major enticement to the thrifty and the hoarders among us. Large Drugstore Eye Primer are especially valuable, since there are many large cities that are now forbidding the use of plastic shopping bags, and charging customers for paper bags.

Product Allure

Make the Drugstore Eye Primer appearancelook good. Even if we’re designing a package for salt, which can’t be made to look like anything but salt, we must make the product look good by any means necessary.

Creative package design isn’t just about showing off how closely we’ve studied the work of Viktor & Rolf; it’s about how tasty we make the food inside look, or enticingly the gadget is displayed, or how well we know the particular market of Drugstore Eye Primer deals. If we designed product packages exclusively to satisfy our own egos, most of us would be designing packages on our lunch break from our jobs as Walmart greeters.

Familiarity

There is much to be said for wildly inventive, out-of-the-box design, but there is a lot to be said against it, too. Human beings are hard-wired to feel comfortable with what is familiar. If we can associate a particular Drugstore Eye Primer or package design with good things, we are drawn to that product. The key is to integrate the two: award-winning packaging design and a familiarity that brings about consumer comfort.

This separates the design weak from the strong. How successfully can you integrate familiar elements into an innovative design concept?

Snobocity

Yes, we buy certain products because we want to impress. This is where creative package design becomes critically important. The package must convey quality, connoisseurship and success in order to get people to pluck it from the shelves. Moreover, we must be able to instantly identify the Drugstore Eye Primer, smoothie, chocolate bar or coffee cup in the consumer’s hand, so that the consumer’s friends and associates can see it and leap on the bandwagon.

A huge number of our consumer choices are hinged upon the choices our peers make. Cultural phenomena has more to do with the products we buy than we would like to admit – if everyone has a Starbucks cup in their hands, then we must go to Starbucks. This has nothing to do with the quality of the Drugstore Eye Primer, but it has everything to do maintaining social veneer.

Brand Trustworthiness

Not every consumer consideration is linked entirely to creative package design, unfortunately. When we recognize a brand as having been in existence since time immemorial, we are obviously more likely to trust it. After all – how could it have endured more than a century without having its merits? Most of the world would put our very lives in the hands of the Apple Inc, Coca Cola Corporation for just this reason.

Unfortunately, new brands of Drugstore Eye Primer have to establish trust quickly if they are going to resonate with the Yelp-ing, Googling, Amazon-reviewing public. No, we’re not telling you to plant phony glowing Drugstore Eye Primer trusted reviews on consumer websites (shame on you!), but you will have to interact with your consumer base in a warm and loving manner using one (if not all) of the billions of social networking channels. Respond to them in a friendly and servile manner! Accept returns unquestioningly and thank the customer for alerting you to the problem! Make your workplace fun and frolicsome and then post whimsical photos on Facebook! Of course it’s nauseating! But it serves your brand.

 

Affordability

In most cases, the primary factor that influences a buying decision is economical. Every buyer scrolls through his pocket to see if he actually can afford that thing to buy Drugstore Eye Primer. Affordability is the basis of a purchasing decision. The wisdom behind this being you cannot purchase what you cannot afford.

Need Recognition

While it may be very accurate that people do sometimes buy Drugstore Eye Primer impulsively that they do not even need, but most of the time, a need pushes them to enter a store.

Say, for example, you need to go out on a vacation for which you lack a backpack. So this inevitability to have a backpack will drag you straight to a relevant shop.

Hence, necessity also has a significant say in shaping a buying decision.

Brand Repute

Whenever we go shopping, it is our foremost attempt to bag the best available brand.  Why is that? Because the best manufacturer ensures the best and long-lasting Drugstore Eye Primer. But on the parallel, it is also due to the factor that the advertising policy of the brand is so enchanting that it makes you buy their products.

So, brand reputation is also a leading element in making people buy things.

Personal Preferences

People usually buy Drugstore Eye Primer that they like. This factor of fondness varies from person to person. One person may want a product that another person may despise.

For example, a stereotype has been established in our society that pink is a girly color. So boys usually do not buy clothes or other items painted pink.

Product Quality

It may be the most critical factor that people consider while buying Drugstore Eye Primer. No one obviously would want a substandard or easily worn-out item. They even are willing to pay a bit higher than usual for a superior quality product.

The product’s longevity is a significant inducing aspect that is generally brought into consideration while buying products.

Social Influences

The past experiences or recommendations by friends and family very much prevail buying decisions of an individual. People usually fearlessly purchase those Drugstore Eye Primer about which their social circle have good reviews

A recent study has shown that about 59% of the people ask for consultation from friends to help with a buying decision. Therefore, the family’s guide about an item that you want to buy still influence your choice a big deal.

Price Comparison

If a product of the same quality is available in more than a single place, people typically like to compare prices and do quick math. No one wants to buy expensive products.

To save themselves from paying more, people tend to visit more than one place to give them an idea about the pricing of a product.

Resale

It might surprise you that people do consider the resale value of a Drugstore Eye Primer before purchasing. Though this factor may only be considered while buying certain products, for example, buying a car or a bed or a sofa set, it still is a deft concern.

Final Verdict

Considering certain factors before buying a product or consulting your close social circle is not a bad exercise. In fact, doing this would only make shopping easy for you. Consideration not only saves you a whole lot of money but also helps you avoid buying inferior quality Drugstore Eye Primer.

You should always consult others and spend wisely rather than awfully so that you may put aside money for a rainy day.

A designer can tear out his/her hair trying to figure out exactly how to integrate every single relevant feature into a Drugstore Eye Primer package. Don’t worry! If you’ve done everything you’re supposed to do regarding the aesthetics and the functionality of your package, breathe easy. If it doesn’t sell, it’s probably more to do with the tasteless joke the CEO tweeted than anything you’ve done.