Choosing the best Picnic Mat can be difficult as there are so many considerations on the market. We’re here to help you to pick out the top 21 Picnic Mat with our handy buying guide.
Check out our best 10 for all of our favorites, and be sure to read our buying guide to get all the information you need to make the best choice!
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Top 3 Best Picnic Mat At A Glance
Last update on 2022-08-16 / Affiliate links / Images from Amazon Product Advertising API
Our Top 10 Best Picnic Mat On The Market
- ATTRACTIVE DESIGN - Our sophisticated and attractive outdoor blanket is tartan & creative stripe design is fashion forward and sure to impress family & friends as you have lunch at a picnic.
- WATERPROOF & DURABLE - This picnic blanket is constructed with a waterproof PEVA backing in order to keep out moisture, for comfortable seating and easy clean-up
- USE IT ANYWHERE - Simply fold up this picnic mat and use its handy strap to conveniently carry it over your shoulder and transport it to and from your destination. You can use this outdoor picnic blanket at the beach or at the park as well
- GREAT AND CONVENIENT - There are endless uses for this beach mat, including lounging in any setting that has casual seating, like the beach, park, and outdoor concerts.
- WHY SCUDDLES? - We offer A Lifetime warranty even past amazons return window because we believe that All our customers need quality camping blankets that will hold and perform well for many trips to come, and we are confident with what we deliver.
- 【80*80 Oversized for 4-6 Adults】ZAZE Picnic blankets unfolded size is 80''x 80'', it’s large enough to fit for 6-8 adults for siting or 4 adults of lying, giving your children and pets a large area to play.
- 【Soft and Durable with 3-Layers】Made of 3 layers, our picnic mat has thickened and sturdy fabric on the top, soft cotton for middle and durable fabric backing. Perfectly suitable for siting or lying on grass, beach, floor or any kindly of surface, giving you soft and comfortable feelings.
- 【Easy to Clean & Machine Washable】Outdoor picnic blanket is super easy to clean due to its durable and waterproof backing, easily shake & wipe off dirt, mud, wet grass, and beach sand. And you could put it into washing machine to save your time and free both hands.
- 【Easy to Fold & Lightweight】 XL picnic blanket can shrink down to a very portable size of 15''x 5''. With the help of the velcro, it will not loose easily and take too much space. The weight of the mat is only 2.3lbs, you can fold it with simple steps, carry or store it anywhere you want.
- 【Widely Used for Outdoor& Indoor】Extra large picnic blankets is not only designed for outdoor occasion,such as the park, the beach, family picnics, camping, travel,etc, but also prefect for your indoor activities such as family dinners and baby plays. Meet your different needs for all seasons.
- 🌊Multi-Purpose Usage - The Likorlove pocket blanket can be used for all indoor and outdoor adventures - hiking, camping, backpacking, festival, travel, fishing, picnic, tent tarp and outdoor events like music festivals and sports
- 🎄Waterproof, Windproof, Sandproof - The high quality nylon material is waterproof, quick-dry, durable, ripstop, dustproof, sandproof, light and comfortable. The four corners pocket design can bear stones and sands. The corner loops design can be used for stakes. The blanket is completely windproof anywhere
- 🌼Large Size & Portability - 80 x 60 inch, the blanket can fit up at least 4 adults comfortably. It can be folded into a lightweight mini storage bag. Easy to fold and carry out, with space saving feature
- 🎵Easy to Clean - The blanket is easy to wipe clean by wet towel. It also can be put into machine with cold water. Great necesssary gift for every family in four seasons
- 👫100% Quality Guarantee - The package includes a storage bag and a blanket. If you have any problems with your order, please feel free to contact us to get a free replacement or full refund. We are confident for our products as we are eager for your satisfaction
- EASY TO GO: The extra large picnic blankets have two size avaliable. The 80" x 80" size can hold 4-6 adults and the size is down to 11" x 7.5" x 2.3" after folding. The 60" x 80" size can hold 6-8 adults and the size is down to 11" x 7.5" x 1.5" after folding. It is portable and lightweight (about 2lbs. to 2.8lbs.) to carry out with built-in handle.
- PREMIUM MATERIAL: Our mat is made of high-quality oxford fabric, non-toxic, light-weight and comfortable. The print is elegent and creates a unique sense of picnic fashion. It is your best companion for daily life and outdoor life! Also a gift to your family.
- USE ANY OCCASIONS: Whether used as a beach blanket, camping blanket, RV blanket, outdoor pet blanket or baby play mat, our picnic blankets with waterproof backing is the perfect choice for you. The picnic blanket is widely used both indoor and outdoor concert.
- EASY TO CLEAN: It can be washed by hand or machine. After a picnic, you can easily wipe any stain with a paper towel. At the same time, the mat is fast dry. It is ideal for you to carry out and no need any additional cleanser.
- 100% MONEY BACK GUARANTEE: For whatever reason you don’t love family picnic blanket, let us know, we will give you a full refund or send you a replacement without additional conditions. Click the "Add to Cart" button now if you love our products.
- Portable Blanket for Outdoor & Indoor - The unfold size of our outdoor picnic blankets is 60"×80" (150*200cm) and fit up to 1-4 adults, suitable for the whole family. It is perfect for picnic, park, beach, camping, hiking, car driving travel, outdoor concert and nap. Also can be as play mat or sleeping mat for your kids and pets. Meet your different needs for all seasons.
- Machine Washable & Easy to Clean - Our large waterproof sandproof blanket is made from premium 600D Oxford Cloth. Don't worry about crumbs or sprinkling drinks. You could wipe it clean or use the washing machine. A value for money waterproof picnic blanket is a good choice for your daily life.
- Handy Mat Design - The foldable picnic mat can be folded into a 2.2-pound handbag which size is 11"×7"×2"，is easy to store and carry. The light picnic mat come with convenient carry handle design, ensures that you can take it anywhere you want to use.
- Perfect Gift for Your Love - Our blanket is made up of classic lattice elements. Fashion never goes out of style. Practical picnic mat is the useful gifts, suitable for any holiday or special event, birthday, anniversary gifts or a thank you gift in daily life.
- Extra Gift from SAMSIER - An inflatable pillow with RANDOM COLOR, made of PVC flocking fabric. Purchase our cute picnic blankets and you will additional receive it. If you have any questions, please contact us and we will reply within 24 hours.
- LARGE SIZE BUT FOLDABLE -- This outdoor blanket open size is about 79''×77''(200*195cm) and can comfortably fit up to 4-7 adults, suitable for the whole family and friends; after fold, this picnic blanket shrinks down to just 9" × 12" (23×32cm), great for you to carry out to picnic, travelling and camping with built-in handle.
- STURDY MATERIAL-- This mat is made from Thick 600D Oxford cloth, more robust and durable, machine washable, easy to wash, fast dry and non-stick grass. High-quality polyester and PVC made this sturdy blanket will not rip or tear no matter how much punishment it takes.
- WATERPROOF & SAND PROOF -- This outdoor picnic mats is adopt environment-friendly PVC reinforced waterproof coating, effectively prevent water and wet ground. Sandproof: you can easily get rid of sand or other debris by lightly shaking the beach mat. Effectively prevent the sand from sticking to the mat.
- MULTIFUNCTIONAL USE -- This is not just a large picnic mat, you can use it for beach blanket, camping blanket, RV blanket, baby play mat, yard blanket, waterproof blanket, emergency blanket or throw blanket. It is the perfect choice for the park, the beach, outdoor, fishing, sporting events, soccer games, concerts, hiking.
- FRIENDLY SERVICES -- Our Sopu Beach Blanket provides 60 Days Money Back, 1 Years Replacement Warranty. Please feel free to contact us if you have any issues with the item quality. We will work with you to provide a refund or replacement service. NOTE: The new blanket may has some smell because it's sealed, but it's harmless, please don't worry about it. After you receive the item, please open it and let it air for a while in the ventilated area.
- 1.TOP QUALITY MATERIAL - Three Donkeys blanket is made of THREE LAYERS, sturdy 190T polyester fabric on the top, 80G soft sponge layer in middle and waterproof 210D oxford bottom. It has thickened and sturdy fabric, perfectly comfortable for people with different weights
- 2.MACHINE WASHABLE - This picnic blanket is machine washable due to its cotton fixing processing,or you could easily shake & wipe off dirt, mud, wet grass, and beach sand.
- 3.ATTRACTIVE DESIGN - Our Three Donkeys humanized and attractive outdoor blanket is of creative red & white grids/color tripe/flowers design,this is fashion forward and sure to impress family & friends as you have lunch at a picnic
- 4.WATERPROOF & SANDPROOF & DIRT-RESISTANT - Three Donkeys picnic blanket is constructed with a waterproof 210D oxford backing in order to keep out moisture, for comfortable seating and easy clean-up
- 5.LARGE SPACE & LIGHTWEIGHT & PORTABLE - The blanket is of extra large size of 79"x79", it can be sitted for 6-8 adults and lied for 4 adults; easily folds up to a compact and small size of 15"x9.4" with a carry handle for transport;Only 2.6lbs weight ideal for grass, picnics, camping, beach, outdoor concerts, tailgates, stadium, sporting events and any other time you'll be hanging out
- Extra Large Picnic Blankets: The 80"× 60" size picnic blanket can comfortably fit 4-6 seated adults or 2-3 lying adults with extra space for food, drinks, etc. Spread out the MIU COLOR picnic mat and enjoy the wonderful sunshine and picnics with your family and friends in park, beach, outside ground!
- Waterproof and Sandproof Beach Blanket: MIU COLOR waterproof picnic blanket is made of 600D oxford cloth top material, soft, durable, comfortable and provides superior protection from grass, sand, dirt, and rocks. The blanket bottom is designed with PVC, completely waterproof and sandproof, preventing you from getting wet or damp on wet lawns or sandy beaches.
- Foldable and Lightweight Camping Blanket: You can fold the outdoor picnic blanket with simple steps to a very portable compact size of 12.5''x 7.5''. With the design of velcro and integrated handle, it will not take too much space and effort, you can easily carry it anywhere!
- Eye-Catching Picnic Blanket: MIU COLOR unique style beach blanket will make you stand out on camping, picnic, or on the beach! MIU COLOR outdoor picnic blankets practical and beautiful design are sure to bring a good mood to outdoor travel with family & friends when camping, picnics and hiking.
- Multifunctional Picnic Mat: MIU COLOR sturdy picnic mat can be used as a beach blanket, beach mat, camping blanket, RV blanket, or pet blanket. It also serves as floor mat, kids playing mat as well as pet seat cover, definitely a great item for every family indoor, trip, or hanging out.
- 💚 OVERSIZE BUT FOLDABLE: Extra-large picnic blanket measures a huge 80*60", family-size picnic blanket can comfortably fit up to 8 adults. In seconds, this foldable picnic blanket shrinks down to just 12*7.5", and becomes a lightweight, easily portable tote. The attached handle makes carrying a breeze, and the picnic blanket can be transported to and from all your outdoor or indoor activities.
- 💚DURABLE & WATERPROOF PICNIC BLANKET: Unlike other brands, Our picnic mat features 300 x 600 denier polyester fabric top with a water-resistant base, keeping you comfortable and dry. It has thickened and sturdy fabric, perfectly comfortable for people with different weights. This family picnic blanket is completely waterproof and sand proof on both sides, protecting you from sand, dirt, wet grass or even just dirty campgrounds.
- 💚SUPER EASY TO CLEAN: Our waterproof picnic blanket is not only completely machine washable, but also can be washed by wiping wet dish cloth. The material is very easy to wipe clean and dry. Just shake the blanket and it easily gets rid of all the sand once. With advanced technology, the color will not fade after repeated washing, always as new.
- 💚 MULTIPLE USES: Whether used as a beach blanket, beach mat, camping blanket, RV blanket, outdoor pet blanket, baby play mat, baby play mat, emergency blanket or foldable beach blanket, GORDITA picnic blankets with waterproof backing is the perfect choice for you. The picnic blanket is widely used both indoor and outdoor, ideal for yoga at home, the park, the beach, sporting events, soccer games, tailgates, concerts, hiking , family picnics, camping, travel, stadium, outdoor concert.
- 💚 LIFETIME GUARANTEE: Inheriting GORDITA‘s consistent pursuit of high quality, GORDITA is committed to providing stylish, comfortable, and high-quality picnic blankets for every one of you that is one of a kind. We offer A Lifetime warranty even past the amazons return window because we are confident with what we deliver.
- Extra Large Size Blanket: unfolded size is 79"x79"(200CM x 200CM), large enough to fit for 6-8 adults sitting or 3-4 adults laying, fit the whole family, giving your children and pets a large area to play
- Attractive Design: Our outdoor blanket is of creative red & white grids/yellow & white grids/color tripe/leaf design,which is fashion forward and sure to impress family & friends as you have lunch at a picnic
- Waterproof & sandproof & dirt-resistant : picnic blanket is constructed with a waterproof backing in order to keep out moisture, for comfortable seating and easy clean-up.
- Multi-usage: both used indoors and outdoors, perfect for picnics, camping, beach, ball games, park trips, outside concert, grass, backyard, room.
- Easy to clean: just gently shake or wipe to remove dirt, wet grass, sand, and dirt. Washing Instructions: this outdoor blanket cannot be machine-cleaned or dry-cleaned.
- ✅【Extra Large & Foldable Compactly】This waterproof picnic blanket with unfolding size 83"L x 79"W can comfortably fit up to 4-7 adults, still roomy enough for food & drinks. It is definitely the perfect option for your whole family or friends to enjoy outdoor dining or lounging. Whereas, enhanced Velcro makes the outdoor picnic blanket easily folded into a compact tote, so you can take it anywhere.
- ✅【Durable 3-Layer Design】Constructed with 3 layers, sturdy & skin-friendly polyester on top, soft padding in the middle and waterproof Oxford on backing. Thicker design along with 4 additional ground stakes makes it more stable in windy condition.
- ✅【Waterproof & Sandproof】Thanks to it’s water-resistant bottom, the large picnic blanket is completely waterproof and sand-free, which will keep you from ground moisture or beach dampness, protect you from sand, mud, wet grass or even dirty campgrounds. Say goodbye to all that annoying sand/grass which sticks to your regular fleece blankets!
- ✅【Easy To Clean & Machine Washable】 Comes with double-sided waterproof design, it is super easy to wipe away the grass, sand, dirt, or rocks from the big picnic blanket, simply by shaking or slapping. In addition, you just need to absorb liquid or clean stains on surface with a tissue or wet towel. Whereas, the ultra-sonic quilting technology ensures our park blanket machine washable without damage.
- ✅【Multiple Functions】The cute picnic blanket performs effectively at backyard, park, camping, hiking or beach concerts, etc. Not only for outdoor activities, it can also be used as indoor playing mat for kids/pets, baby's crawling blanket or even an emergency survival blanket, which is definitely a perfect gift for your family or friends.
- An Ideal Outdoor Accessory: Great for picnics, beaches, RVing and outings
- The Perfect Size Mat: Comfortably seats up to four adults
- Includes: Built in handles for easy transport as well as convenient pockets on both sides to accommodate personal items
- Durable Construction: Made of strong, weather proof resistant woven polypropylene weave; UV stabilized for years of use
- Easy to Clean: Just wipe with soap and water. Lightweight: Weighs less than 2 lb. Simple to Store: Folds out to 60" x 78" and folds to a compact 10.5" x 15". Note : That odor comes from the plastic straw material when they make it. If you leave it out for a day the odor goes away.
- 🌴【Fashion & 2 in 1 Practical Design】Most picnics blankets are dull colors and old-fashioned plaid patterns, tedious and depressing. We tried to break this situation with light colors and trendy woven patterns.Not only that, we also innovated the 2 in 1 design concept on our own. Add a soft blanket on top of the original waterproof cushion. The unique design greatly expands the usage scenarios of picnic mats.
- 🌴【Excellent Waterproof and Thicker Cushion】The bottom brown cushion is made of durable oxford cloth and waterproof PVC layer to prevent dew and humid air on the ground. The white blanket on the upper level is made of high-quality materials. The superposition of the upper and lower layers increases the thickness of the picnic mat, making your picnic experience more comfortable.
- 🌴【Expand Large & Fold Small】This picnic blanket can expand to 71"*71", and fit up to 4-6 adults, and fold to a small package with its portable belt. The folded picnic mat is small and portable, not only suitable for camping, beach, park and outdoor concerts, but also can be used as indoor floor mat, children's play mat, pet cushion. More food and items can be placed on the picnic mat, so you and your family or friends can get active and enjoy the joy of going out on a picnic.
- 🌴【Easy to fold & Use multiple times】Whether you roll it up or fold it, you'll have a very easy and effortless way to organize it. This is mainly due to the excellent material of the picnic mat. In addition, our picnic mats are machine washable to remove any meal stains and footprints. After washing, you can store your picnic mat for future use.
- 🌴【Seller Warm Suggestion】 After each use, you can simply wipe the soil, fine sand and stains on the bottom of the picnic mat with a paper towel. This allows for better folding and preservation of the picnic mat. Since our picnic mat has a 2 in 1 design, the white mat on top can be used as a blanket. If the picnic encounters sudden cooling, high winds or hot sun, wrap your body in a white blanket to reduce the impact of weather conditions.
- WATERPROOF AND SANDPROOF – This blanket is made of acrylic fibers+ PE waterproof membrane, the surface is soft and comfortable. And the PE waterproof membrane blocks moisture, anti sand and waterproof. Easily wiped away by simply shaking and slapping. It is your perfect partner to keep dry in a rainy camp site or wet grass for picnic or sandy beach.
- SUITABLE SIZE – Its size is 59” x 70.9”/ 150 x 180cm, is enough to let you and your family or friends enjoy the charm of picnics.
- COMFORTABLE DESIGN – Its foldable design with the handy strap. And it makes the beach blanket easily folds into a compact tote size 9.4 ×6.3×1.6 inch. It is easier to be folded and stored, easy to carry.
- LIGHTWEIGHT AND EASY TO CARRY– This light blanket weights 1.1Ibs / 0.5kg only. It can be carried anywhere without too much weight.
- WIDE APPLICATIONS –The Picnic Mat is ideal for camping, picnics, going to the beach and park or kids playing, baby's crawling indoor. In short, whether it's going out to play or indoor rest, it's a good choice.
- Compact&Foldable: Our picnic mat can stretch to 200cm(79in) x 150cm(59in), big enough to accommodate 4-6 adults (sitting). Also, the picnic blanket can be foldable to, you can carry it with you to anywhere for outdoor or indoor activities.
- stylish picnic mat: colorful and beautiful mat can fit your family for a picnic or beach to enjoy summer season.
- Multiple Uses: It is not just a picnic mat, you can use it for beach mat, yoga mat, exercise mat, home gaming blanket, all functions in one!
- Premium Design: Our beach mat is made of high quality and durable Oxford cloth. It gives you a comfortable and cool feeling to lay down or sit on. Also it is easy for handy carry when folded.
- Foldable design of Cozyswan Picnic Mat is easy to fold,easy to just toss and keep it in the car.
- Nice Size- This picnic blanket is measured 150x200cm, the size of which is capable of creating enough space for family gathering and being a safe and cozy area for your kids and pets to play on. With an adjustable strap, the lightweight feature of this blanket makes it easy to be rolled up in a portable size!
- Three Layers- Made of multi-layers materials with ultra-sonic quilting technology. Soft brushed fabric on the top, padding with pressed microfibers, and sturdy 210D Oxford cloth as backing. Both the top and bottom are processed with waterproof finish,non-thread sewing further improves the moisture performance, and better insulates grass or sands. [Be Aware: No resistant to hot water!]
- Stylish- Our picnic blankets are designed to be chic and unique. The experienced designers of Exclusivo Mezcla creatively give this product delightful combinations in a irregular way, featuring a sense of flow. Look cute in photos and easily spotted in any occasions. Anytime, anywhere, this blanket will be an ornament to light up your life. A lovely and useful gift to surprise your loved ones.
- Functional- Not only beautiful, our picnic blankets are well designed with many thoughtful details. It is waterproof and sandproof to be a perfect outdoor partner.The considerate zipper bag allows more space for some personal belongs. It can also be utilized for indoor activities as baby crawling blanket, pet blanket, play mat, etc.
- Easy Care- The moisture-proof and sandproof feature makes the blankets are easy to maintain. A simple shake will wipe the sands/grass/dirts off, very quick to clean up. Or you can throw it in machine to wash and dry for messy situations. Cold machine wash 30℃/80℉. Do not bleach. Tumble dry on low. Do not use softener.
- 【Extra Large Size】-- Large size picnic mat, expanded size 57in x 79in/145cm x 200cm, accommodate 4-6 people sitting around or 4 people lying side by side.
- 【Durable Materials and Water Resistant】 Waterproof and dustproof materials on both sides of the blanket, 600D environmentally friendly oxford fabric on the surface, durable and sturdy materials to prevent from ripping or tearing. Have a clean, dry and comfortable outdoor experience with our high quality blanket.
- 【Easy to Fold and Clean】 This waterproof picnic blanket can be easily fold and roll up within 1 minute. It is also very easy to clean, simply shake off all the dirts and dusts, and wipe liquids off by a towel.
- 【Multiple Purpose】It is like a handbag when folded, easy to carry around with you. This picnic mat is ideal for camping, picnics, hiking, beach, travel, street vending, outdoor concert, music festival and more. It could be also used as a baby outdoor mat or pets mat.
- 【24 x 7 Customer Support】All of our products have passed strict QC process before delivery, if you have any problem while using them, our 24 x 7 friendly customer support team is always ready to help.
- Great Size Blanket: unfolded size is 200CM x 200CM, it's large enough to fit for 5-6 adults sitting or 3-4 adults laying, fit the whole family, giving your children and pets a large area to play
- Soft Sturdy and Water-Resistant Outdoor Blanket: Three layers of material tough and durable, top is polyester fleece for surface, soft and warm. Middle layer is sponge padding, bottom is waterproof PEVA backing kept completely dry from the damp ground and it was cushioned enough to be comfortable
- Portable and Foldable Picnic Mat: Just fold up this picnic mat, hold the handle and take it to the destination you need. If you prefer to carry a picnic mat, we have a matching storage bag. You can put the picnic mat in the storage bag and carry it on your back
- Easy to clean: just gently shake or wipe to remove dirt, wet grass, sand, and dirt. Washing Instructions: this outdoor blanket cannot be machine-cleaned or dry-cleaned.
- Widely used: It can be used indoors and outdoors, perfect to keep in the trunk for picnics, ball games, park trips, outside concert, grass, backyard, room. It can be used as tent carpet or temporary break bed.
- [Outdoor Beach Blanket] Beach Mat * 1；Durable ABS Anchors Stakes * 4；Carabiner * 1 ；Carry Bag * 1
- [Waterproof & Sand-proof]The beach blanket is sand free and waterproof, machine washable and quick drying, very easy to care but don’t use iron.
- [Lightweight & Portable]0.81lb, 78”×82” sized beach/picnic blanket, fit for 1-4 adults. It can be folded into the 5.1”×7.5” carried bag, you can carry it in a convenient way.
- [Sand Poctets * 4 & Anchor Stakes * 4] There are 4 triangle sand pockets at the corners of the beach mat, so you can put sand or rocks in these sand pockets to keep the blanket on ground or you can use the stakes to nail it down
- [Multifunctional Beach Accessories] The soft travel beach sheets mat for outdoors can be used as a waterproof picnic blanket, camping, park, sport,hiking, fishing and etc
Last update on 2022-08-16 / Affiliate links / Images from Amazon Product Advertising API
5 Factors Consumers Consider When Choosing Picnic Mat
Studying theÂ genus consumers is an endeavor so huge and fractured that you can find some branch of consumer behavioral analysis in nearly every academic discipline. Customer habits are predictable and yet weird and illogical. In many cases, theyâ€™re based less on value and need as they are on immediate emotional comfort while choosing the price of Picnic Mat.
Customers will universally describe themselves as being savvy and sharp, and yet their buying habits indicate that they waste huge amounts of money on Picnic Mat reviews and services that are not only of little value, but might also kill them. So how can we determine what exactly will drive a customer to grab something from a store shelf? Here are five factors that play a huge role in how a consumer will view a product.
Consumers have always wanted more for their money, but modern consumers want environmental responsibility for their money, as well. A cool, sturdy Picnic Mat (jar, bottle or bag) that can still be used long after the product itself is gone is a major enticement to the thrifty and the hoarders among us. Large Picnic Mat are especially valuable, since there are many large cities that are now forbidding the use of plastic shopping bags, and charging customers for paper bags.
Make the Picnic Mat appearancelook good. Even if weâ€™re designing a package for salt, which canâ€™t be made to look like anything but salt, we must make the product look good by any means necessary.
Creative package design isnâ€™t just about showing off how closely weâ€™ve studied the work of Viktor & Rolf; itâ€™s about how tasty we make the food inside look, or enticingly the gadget is displayed, or how well we know the particular market of Picnic Mat deals. If we designed product packages exclusively to satisfy our own egos, most of us would be designing packages on our lunch break from our jobs as Walmart greeters.
There is much to be said for wildly inventive, out-of-the-box design, but there is a lot to be said against it, too. Human beings are hard-wired to feel comfortable with what is familiar. If we can associate a particular Picnic Mat or package design with good things, we are drawn to that product. The key is to integrate the two: award-winning packaging design and a familiarity that brings about consumer comfort.
This separates the design weak from the strong. How successfully can you integrate familiar elements into an innovative design concept?
Yes, we buy certain products because we want to impress. This is where creative package design becomes critically important. The package must convey quality, connoisseurship and success in order to get people to pluck it from the shelves. Moreover, we must be able to instantly identify the Picnic Mat, smoothie, chocolate bar or coffee cup in the consumerâ€™s hand, so that the consumerâ€™s friends and associates can see it and leap on the bandwagon.
A huge number of our consumer choices are hinged upon the choices our peers make. Cultural phenomena has more to do with the products we buy than we would like to admit â€“ if everyone has a Starbucks cup in their hands, thenÂ we must go to Starbucks. This has nothing to do with the quality of the Picnic Mat, but it has everything to do maintaining social veneer.
Not every consumer consideration is linked entirely to creative package design, unfortunately. When we recognize a brand as having been in existence since time immemorial, we are obviously more likely to trust it. After all â€“ how could it have endured more than a century without having its merits? Most of the world would put our very lives in the hands of the Apple Inc, Coca Cola Corporation for just this reason.
Unfortunately, new brands of Picnic Mat have to establish trust quickly if they are going to resonate with the Yelp-ing, Googling, Amazon-reviewing public. No, weâ€™re not telling you to plant phony glowing Picnic Mat trusted reviews on consumer websites (shame on you!), but you will have to interact with your consumer base in a warm and loving manner using one (if not all) of the billions of social networking channels. Respond to them in a friendly and servile manner! Accept returns unquestioningly and thank the customer for alerting you to the problem! Make your workplace fun and frolicsome and then post whimsical photos on Facebook! Of course itâ€™s nauseating! ButÂ it serves your brand.
In most cases, the primary factor that influences a buying decision is economical. Every buyer scrolls through his pocket to see if he actually can afford that thing to buy Picnic Mat. Affordability is the basis of a purchasing decision. The wisdom behind this being you cannot purchase what you cannot afford.
While it may be very accurate that people do sometimesÂ buy Picnic Mat impulsivelyÂ that they do not even need, but most of the time, a need pushes them to enter a store.
Say, for example, you need to go out on a vacation for which you lack a backpack. So this inevitability to have a backpack will drag you straight to a relevant shop.
Hence, necessity also has a significant say in shaping a buying decision.
Whenever we go shopping, it is our foremost attempt to bag the best available brand.Â Why is that? Because the best manufacturer ensures the best and long-lasting Picnic Mat. But on the parallel, it is also due to the factor that the advertising policy of the brand is so enchanting that it makes you buy their products.
So, brand reputation is also a leading element in making people buy things.
People usually buy Picnic Mat that they like. This factor of fondness varies from person to person. One person may want a product that another person may despise.
For example, a stereotype has been established in our society that pink is a girly color. So boys usually do not buy clothes or other items painted pink.
It may be the most critical factor that people consider while buying Picnic Mat. No one obviously would want a substandard or easily worn-out item. They even are willing to pay a bit higher than usual for a superior quality product.
The productâ€™s longevity is a significant inducing aspect that is generally brought into consideration while buying products.
The past experiences or recommendations by friends and family very much prevail buying decisions of an individual. People usually fearlessly purchase those Picnic Mat about which their social circle have good reviews
A recent study has shown that about 59% of the people ask for consultation from friends to help with a buying decision. Therefore, the familyâ€™s guide about an item that you want to buy still influence your choice a big deal.
If a product of the same quality is available in more than a single place, people typically like to compare prices and do quick math. No one wants to buy expensive products.
To save themselves from paying more, people tend to visit more than one place to give them an idea about the pricing of a product.
It might surprise you that people do consider the resale value of a Picnic Mat before purchasing. Though this factor may only be considered while buying certain products, for example, buying a car or a bed or a sofa set, it still is a deft concern.
Considering certain factors before buying a product or consulting your close social circle is not a bad exercise. In fact, doing this would only make shopping easy for you. Consideration not only saves you a whole lot of money but also helps you avoid buying inferior quality Picnic Mat.
You should always consult others and spend wisely rather than awfully so that you may put aside money for a rainy day.
A designer can tear out his/her hairÂ trying to figure out exactly how to integrate every single relevant feature into a Picnic Mat package. Donâ€™t worry! If youâ€™ve done everything youâ€™re supposed to do regarding the aesthetics and the functionality of your package, breathe easy. If it doesnâ€™t sell, itâ€™s probably more to do with theÂ tasteless joke the CEO tweetedÂ than anything youâ€™ve done.