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Best Wood Fire Starter Sticks

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Choosing the best Wood Fire Starter Sticks can be difficult as there are so many considerations on the market. We’re here to help you to pick out the top 21 Wood Fire Starter Sticks with our handy buying guide.

Check out our best 10 for all of our favorites, and be sure to read our buying guide to get all the information you need to make the best choice!

* Our editing teams independently research, review, and recommend the best products based on extensive data analysis; if you click on the product links, we may earn a commission from qualifying purchases.

Top 3 Best Wood Fire Starter Sticks At A Glance

Bestseller No. 1 Kindling Wood fire Starter Sticks, Kiln Dried Firewood - Fire Starter for Fireplace, Campfire, BBQ, Wood Stoves - Natural Firestarters Better Than Fatwood - 300Pcs/ 7- 8 Lbs
Bestseller No. 2 Billy Buckskin Co. 10 lb. Fatwood Fire Starter Sticks | Easy & Safe Fire Starter | Start a Fire with just 2 Sticks | Rich Lighter Pine Works in Any Weather Conditions | 10 lb. Box
Bestseller No. 3 EasyGoProducts Approx. 120 Eco-Stix Fatwood Fire Starter Kindling Firewood Sticks – 100% Organic – Firestarter for Wood Stoves, Fireplaces, Campfires, Bonfires, 10 Lbs

Last update on 2022-08-08 / Affiliate links / Images from Amazon Product Advertising API

Our Top 10 Best Wood Fire Starter Sticks On The Market

Rank No. #1
Kindling Wood fire Starter Sticks, Kiln Dried Firewood - Fire Starter for Fireplace, Campfire, BBQ, Wood Stoves - Natural Firestarters Better Than Fatwood - 300Pcs/ 7- 8 Lbs
  • 💥The Box includes 300 pcs of fire kindling sticks used for fire starting, weight is about 7- 8 lbs (+/- 10%). Advice - put crisscrossed 3 or more fire starter lighter sticks, after put your fire wood burning log on top to start your flame quickly and light.
  • 💥EASY LIGHT Fire Starters for Fireplace: kiln dried fire wood content only 6% of moisture, so you do not overpay for excessive moisture and can easily start a fire with this firestarter sticks.
  • 💥Fire Starter Sticks work even better than Fatwood: fire sticks ignite extremely quickly and only 1-3 firewood stick is enough to start a fire. Advice - put crisscrossed 3 or more firestarter sticks, after put your wood logs on top to start your flame quickly and light.
  • 💥100% Eco Friendly Fire Starters: starter logs for indoor fireplace are сlean of dirt and debris, we never use additives and chemicals, only eco friendly mix of wood (pine, oak and others leafy trees), it makes camping fire starter ideal fire wood accessories.
  • 💥 Kindling Wood Sticks are amazing gift for your husband, friend or neighbor: fire starters for grill simplify fire-starting process, without using electric devices, paper or harmful liquids and helps start fires in fireplaces, wood stoves, fire pits, and campfires.
Rank No. #2
Billy Buckskin Co. 10 lb. Fatwood Fire Starter Sticks | Easy & Safe Fire Starter | Start a Fire with just 2 Sticks | Rich Lighter Pine Works in Any Weather Conditions | 10 lb. Box
  • RICH IN RESIN - Fatwood is made from some of the most resin rich pine trees in the world. This resin is what allows fatwood to burn so incredibly well! When burning, fatwood produces a black smoke, but do not be alarmed as the burning resin makes the smoke black
  • ECO FRIENDLY & ALL NATURAL - All Billy Buckskin Co. fatwood is eco-friendly. Made from dead tree stumps in the jungles of Mexico, fatwood is 100% natural and is not altered by any manmade chemicals!
  • HOW TO USE - Simply place 2-3 sticks of fatwood in the center of your kindling, light one of the sticks and watch the fire start right before your eyes! Sometimes you will need to hold a match on one spot of fatwood for a couple of seconds to get the resin to flow and then light. Each piece is different so some may take longer than others.
  • BURNS EVEN WHEN WET - Because of the incredibly high resin content in fatwood, it can burn even when it is wet! This is perfect for use in any conditions. It works just as well starting a campfire surrounded by snow or starting a BBQ in the heat of summer
  • 10 POUND BOX - When you purchase this product, you will receive a 10 lb box of fatwood. When lighting a fire, you only require 2-3 sticks at a time. Each stick is roughly 8 inches long and 0.3 - 1.25 inches thick
Rank No. #3
EasyGoProducts Approx. 120 Eco-Stix Fatwood Fire Starter Kindling Firewood Sticks – 100% Organic – Firestarter for Wood Stoves, Fireplaces, Campfires, Bonfires, 10 Lbs
  • Branded - Eco-Stix is the best resin rich Ocoee Pine all natural Fatwood kindling used for fire starting. Our fumigated Fatwood contains no petrochemical additives, no Methyl Bromide fumigation, it's a 100% pure, natural & sustainable fire starter.
  • All natural - our fatwood is 100% All natural fire stick harvested from leftover stumps of pine trees. Internal resin allows it to light easily and is a great fire starter. We hand chop pine stumps downed or damaged trees into fire starter sticks. These sticks will quickly and easily start your fires.
  • Variety of Boxes – Whether you are just looking for a few for camping or large quantities for wood stoves we have got you covered. We offer 10, 20, 25, 30, 40 and 50 pound boxes to fit all your needs. Many uses such as wood stove, fireplace, hearth, fire pit, camping, hiking, hunting etc.
  • Directions - Put Eco Stix at bottom with 3 or more, crisscrossed or overlapped. Put your wood on top and light Eco Stix to start your fire quickly.
  • 5 STAR REVIEWS – “These fire sticks are perfect. We really only have to use 1 to get out fires going.” – “I used to huddle over the fireplace for 20 minutes begging things to catch fire. Now I have the formula...2 fatwoods sticks” – “These starter sticks make starting a fire a cinch.” – “I've used other firestarters for years. These are my new favorite.” - “Great for use in a home fireplace or campfire.” – “Make your life easy and buy these fire starters.” – “Excellent sticks, very dry, and very easy to start a fire.” –“ I use these starter sticks to start fires in my wood burning stove.” – “They will definitely light your fire. And they smell good.” – “I love these things!”
SaleRank No. #4
Pine Mountain STO StarterStikk 100% Fatwood, 10 Pound Resealable Poly Bag Natural Firestarting Sticks Campfire, Fireplace, Wood Stove, Fire Pit, Indoor and Outdoor
  • Quick and Easy: All natural and additive free StarterStikk Fatwood fire starting sticks are quick and easy to use for wood and charcoal fires; You don't need kindling, rolled up newspapers, accelerants, gels or fluids to start a fire, simply light and watch it burn
  • Use Anywhere: This portable and lightweight fire starter stick is an excellent choice for outdoor recreation, including camping, hiking, fishing trips or bonfires; For indoor use, store them near your fireplace or wood burning stove to easily heat the home
  • Clean and Green: Our firelogs burn cleaner than cordwood, producing up to 80% less carbon monoxide and 75% less particulate matter; Nearly all the materials in our products are made from renewable resources so you can be sure that your choice is a clean one
  • Easy and Authentic: We're dedicated to bringing you only the finest quality, American made, nature inspired products that make it easy for you and your family to cozy up in front of the fireplace or gather around the campfire, with a simple strike of a match
  • Compare and See The Quality: Compare our line of firestarters, firelogs, and fire safety accessories to similar products by manufacturers like Duraflame, Blackwood Charcoal, Earthlog, Lightning Nuggets, Better Wood Products, Enviro Log, Ignite O, or Western
Rank No. #5
Plow & Hearth Boxed Fatwood Fire Starter All Natural Organic Resin Rich Eco Friendly Kindling Sticks for Wood Stoves Fireplaces Campfires Fire Pits Burns Quickly and Easily Safe Non Toxic (40 LB)
  • QUICK & EASY FIRE STARTING - Just two sticks start a roaring fire; ignites instantly and burns at a high heat
  • CONVENIENT,VERSATILE & ECONOMICAL - Fatwood kindling sticks are pre-split in handy 8"L pieces; neatly bagged for hearth and gifting; Fatwood has an indefinite shelf life, and even ignites when wet! Ideal for wood stoves, fireplaces, campfires, chimeneas, fire pits and more.
  • 100% ALL-NATURAL - Rich in organic resins; no chemicals or additives; non-toxic for indoor or outdoor use
  • ENVIRONMENTALLY FRIENDLY - Harvested from naturally felled trees (storms, lightning, old age); no live trees used; not the by-product of commercial logging or clear-cutting
  • PROVIDES JOBS HERE & ABROAD - Plow & Hearth Fatwood is assembled, packaged and shipped to customers nationwide through the services of the Greater Richmond ARC, a non-profit dedicated to creating life-fulfilling opportunities for people with disabilities. Fatwood is gathered and split in Honduras, providing much-needed jobs in rural, agriculturally based areas.
Rank No. #6
TRULite Premium Fire Starters, 20 Piece Box, USA Made, Ideal for Quickly, Safely & Naturally Lighting All Types of Grills, Bonfires, Fire Pits, Fireplaces, Wood Stoves, & Campfires!
  • LIGHTNING SOLUTION TO INSTANT FIRE: You can now start a fire instantly and hassle-free with a box of 20 natural fire starters for fireplace, campfire, BBQ grill, pizza oven, and fire pit without the mess and smell of traditional fire-lighters; each 5" long yet immediate impact-ready, easy to use, always reliable, and safe
  • ALL NATURAL & GREEN: Our fire starters are purposely made with a greener environment in focus and contain renewable, recycled natural wood and paper chips compressed in food-grade wax; 100% natural, clean, comfortable, and odorless, these campfire accessories ignite fast and burn fiercely for indoor and outdoor fires
  • TASTELESS, SMOKELESS, ODORLESS: These untreated fire starter sticks are perfectly compatible to use with barbecue grills, meat smokers, or pizza ovens and will not add or change the flavor of your food or flare up when cooking, so the quality and taste will stay as delicious as intended
  • FOR ALL-WEATHER CONDITIONS: Designed for moist or damp conditions, our charcoal fire starters are ideal for all fire lighting, regardless of weather conditions; perfect as firestarters for outdoor fire pits and firestarters for indoor fireplace; easy to transport and beneficial to take hunting, fishing, or camping outdoors to start a campfire, wet or dry
  • QUALITY-MADE IN THE USA: With superior quality and customer care in aim, our nature-inspired firestarter sticks are expertly developed, tested, and manufactured in the USA to ensure you are receiving a reputable product to get the blazing fire started quickly, safely, and always reliably with a simple strike of a match or touch of a lighter
Rank No. #7
BILLY BUCKSKIN HOME & BEAUTY Kiln Dried Kindling Wood Sticks | Ready to Use Starter Firewood | The Perfect Size to Start Fires | All-Natural Firestarter Firewood | Approx. 140 Sticks per Box
  • QUICK LIGHTING - Billy Buckskin Co. Kindling is extremely quick lighting. You can start a fire with just 3 sticks. Each stick is cut to just the right size so that it lights quickly and continues to burn long enough to light the rest of the wood on a fire
  • 100% ECO FRIENDLY - All our kindling is made from trees in Mexico. No chemicals are added to the kindling during the manufacturing process. Each stick is completely eco-friendly and natural
  • EVEN BETTER THAN FATWOOD - Billy Buckskin Kindling is even better than fatwood. Unlike fatwood, our kindling burns with a clean smoke. It will not leave the same thick residue that the sap filled pine fatwood leaves
  • KILN-DRIED - All the Billy Buckskin Kindling is kiln-dried to ensure that it is as dry as possible. The process of kiln-drying involves heating up the wood to remove the moisture so that the sticks are easier to light.
  • APPROXIMATELY 140 STICKS PER BOX - When you purchase this product, you will receive approximately 140 sticks per box of kindling. It takes 2-3 sticks to start a fire.
Rank No. #8
Kindling Wood Sticks, Fire Starter Sticks for Campfires and Fireplace - Natural firestarters from 100% Oak - 500pc/ 17.5 lbs
  • A kindling box of firewood weighing 17,5 lbs with more than 500 firestarter sticks is a nice option of natural fire starter.
  • Kindling wood is great as grill (bbq), fire pit, fireplace, campfire or wood stove fire starter.
  • Fire starting sticks moisture content is only 6%, so you do not overpay for excessive moisture and can easily start a fire with this fire lighter.
  • Fire starters is a must have for camping. Just a minor fire source or some paper are needed to light one kindling stick.
  • Oak kindling wood sticks work even better than fatwood. Simply use a few fire kindling sticks and get a roaring fire in your fireplace or wood stove.
SaleRank No. #9
Melt Candle Company Fire Starter - Pack of 160 Charcoal Fire Starters for Campfires, Chimney, Grill Pit, Fireplace, BBQ & Smoker - Water Resistant and Odorless
  • Quick & Easy: These fire starters will have your flame going safely, easily, and quickly. Our durable chimney starter cubes are the top choice for indoor and outdoor fires!
  • High Quality: Our Earth-kind fire cube starters are max of a wood blend and wax - without all the dangerous flare-ups and unwanted flavors to your food.
  • Water Resistant: Don't let rain put a damper on your good time. Our charcoal chimney starter squares are water resistant and designed to work even in damp conditions.
  • Durable: Small but mighty! These squares can burn for up to 10 minutes and are a year-round essential that belong on everyone's fire pit accessories list! No kindling required, making cleanup way easier!
  • Holiday Gifts: If you're looking for a thoughtful holiday gift for the outdoorsy person in your life, look no further! Our fire starters make for a great hiking and camping gift for men and women. This is the perfect fall camping essential for your next bonfire, smore's, or even to use on your pizza stones!
Rank No. #10
TV Wall Mounting - Up to 50 inch, Customer Bracket, Cords Concealed in Cord Cover
  • Install 1 customer-supplied TV and standard mounting bracket, or remount of 1 TV to an existing bracket
  • This service does not include a wall mount. Please ensure an appropriate wall mount is available for the service to be completed
  • Secure the TV and load test the hardware
  • Not all surfaces can safely accommodate a TV wall mount. Installation location is subject to provider discretion. Additional charges may apply
  • Cord concealment within provider-supplied cover (approx. 3 ft), connect TV to power source and up to 2 exterior devices. Does not include concealment behind walls
Rank No. #11
TIKI Brand 25 Inch Stainless Steel Low Smoke Fire Pit - Includes Wood Pack and Cloth Cover
  • Includes stand, weather-resistant cover and wood pack
  • Patented internal airflow system for better fire, low smoke and less ash
  • 25" Diameter with approx. 16" depth and diameter on the inside
  • Ash pan for easy cleanup and less mess
  • You can use traditional firewood, but when used with a TIKI Brand Wood Pack you get all these benefits plus: An instant light fire, Predictable approximately 30-minute burn per pack
SaleRank No. #12
duraflame Firestart Indoor/Outdoor Firelighters, 12 pack , Yellow
  • A sure start for fireplaces, fire pit, and campfires
  • Fast lighting – just light the wrapper
  • Compact and water resistant
  • Individually wrapped
  • One firelighter burns up to 30 minutes
Rank No. #13
FATWOOD - The Original Fire Starter Stick, Start Fires with Only 2 Sticks, Made from Dead Tree Stumps, 4 LB Bag (1)
  • All natural - our fatwood is 100% All natural fire stick harvested from leftover stumps of pine trees. Internal resin allows it to light easily and is a great fire starter. We hand chop pine stumps downed or damaged trees into fire starter sticks. These sticks will quickly and easily start your fires.
  • Simply place 2-3 sticks of fatwood in the center of your kindling, light one of the sticks and watch the fire start right before your eyes! Sometimes you will need to hold a match on one spot of fatwood for a couple of seconds to get the resin to flow and then light. Each piece is different so some may take longer than others.
  • When you purchase this product, you will receive a 4 lb box of fatwood. When lighting a fire, you only require 2-3 sticks at a time
  • Fatwood is made from some of the most resin rich pine trees in the world. This resin is what allows fatwood to burn so incredibly well!
Rank No. #14
Try Not to Laugh Challenge Would You Rather? Campfire Edition: A Camping-Themed Interactive & Family Friendly Question Game for Boys, Girls, Kids, Tweens & Teens
  • Howling Moon Books (Author)
  • English (Publication Language)
  • 91 Pages - 05/22/2020 (Publication Date) - Bazaar Encounters, LLC (Publisher)
Rank No. #15
A Student's Abridgment of the Ageless Wisdom: Volume I: A Treatise on Cosmic Fire
  • Amazon Kindle Edition
  • Bailey, Alice (Author)
  • English (Publication Language)
  • 01/08/2021 (Publication Date)
Rank No. #16
Fire Works [DVD]
  • Audience Rating: NR (Not Rated)
Rank No. #17
Rank No. #18
For the Love of Rutland
  • Amazon Prime Video (Video on Demand)
  • Jennifer Maytorena Taylor (Director) - Chris Hastings (Producer)
  • English (Playback Language)
  • English (Subtitle)
Rank No. #19
Realcook Natural Fire Starter Cubes: Upgraded 36 Firestarters Kindling
  • UPGRADED EASY TO LIGHT FIRE STARTERS: No need to break apart, simply to start up your campfire | bonfire | charcoal grill | wood fire pit | fireplace in seconds with these fire starter sticks without using lighter fluids, paper, charcoal chimney or other kindling
  • ALL-PURPOSE FIRE STARTER STICKS: Premium bbq fire starters squares ideal for camping, hiking, grilling, indoor & outdoor use. The effective charcoal fire starters great for babecue grills, fire pits, fireplaces, campfires, bonfires, chimney lighter, wood stove, smoker, pizza oven and more
  • DURABLE & LONG-LASTING FIRE STARTERS: A robust fire starter block burns up to 8-10 mintues, long enough to start a cozy fire on your fire pit, grill & fireplace. It's compact & lightweight to place into your backpack with the portable size of camp fire starters, to light a campfire for camping and hunting trips
  • NATURAL & NON-TOXIC FIRE STARTER SQUARES: Made of non-toxic wood shavings blending with paraffin wax, the fire starters cubes are eco-friendly and odorless. Without any harmful chemicals, won't change the flavor of foods and it's safe for indoor & outdoor cooking, grilling, smoking
  • SAFE FIRE STARTERS CUBES & CUSTOMER SATISFACTION: No flare up design, safe to light an indoor fire. It's a must-have accessory for your outdoor survival emergency kit. Your satisfaction is our main goal. If you need any helps, please click "Contact Us" on your order and we will get back to you soon

Last update on 2022-08-08 / Affiliate links / Images from Amazon Product Advertising API

5 Factors Consumers Consider When Choosing Wood Fire Starter Sticks

 

Studying the genus consumers is an endeavor so huge and fractured that you can find some branch of consumer behavioral analysis in nearly every academic discipline. Customer habits are predictable and yet weird and illogical. In many cases, they’re based less on value and need as they are on immediate emotional comfort while choosing the price of Wood Fire Starter Sticks.

Customers will universally describe themselves as being savvy and sharp, and yet their buying habits indicate that they waste huge amounts of money on Wood Fire Starter Sticks reviews and services that are not only of little value, but might also kill them. So how can we determine what exactly will drive a customer to grab something from a store shelf? Here are five factors that play a huge role in how a consumer will view a product.

 

Package Reusability

Consumers have always wanted more for their money, but modern consumers want environmental responsibility for their money, as well. A cool, sturdy Wood Fire Starter Sticks (jar, bottle or bag) that can still be used long after the product itself is gone is a major enticement to the thrifty and the hoarders among us. Large Wood Fire Starter Sticks are especially valuable, since there are many large cities that are now forbidding the use of plastic shopping bags, and charging customers for paper bags.

Product Allure

Make the Wood Fire Starter Sticks appearancelook good. Even if we’re designing a package for salt, which can’t be made to look like anything but salt, we must make the product look good by any means necessary.

Creative package design isn’t just about showing off how closely we’ve studied the work of Viktor & Rolf; it’s about how tasty we make the food inside look, or enticingly the gadget is displayed, or how well we know the particular market of Wood Fire Starter Sticks deals. If we designed product packages exclusively to satisfy our own egos, most of us would be designing packages on our lunch break from our jobs as Walmart greeters.

Familiarity

There is much to be said for wildly inventive, out-of-the-box design, but there is a lot to be said against it, too. Human beings are hard-wired to feel comfortable with what is familiar. If we can associate a particular Wood Fire Starter Sticks or package design with good things, we are drawn to that product. The key is to integrate the two: award-winning packaging design and a familiarity that brings about consumer comfort.

This separates the design weak from the strong. How successfully can you integrate familiar elements into an innovative design concept?

Snobocity

Yes, we buy certain products because we want to impress. This is where creative package design becomes critically important. The package must convey quality, connoisseurship and success in order to get people to pluck it from the shelves. Moreover, we must be able to instantly identify the Wood Fire Starter Sticks, smoothie, chocolate bar or coffee cup in the consumer’s hand, so that the consumer’s friends and associates can see it and leap on the bandwagon.

A huge number of our consumer choices are hinged upon the choices our peers make. Cultural phenomena has more to do with the products we buy than we would like to admit – if everyone has a Starbucks cup in their hands, then we must go to Starbucks. This has nothing to do with the quality of the Wood Fire Starter Sticks, but it has everything to do maintaining social veneer.

Brand Trustworthiness

Not every consumer consideration is linked entirely to creative package design, unfortunately. When we recognize a brand as having been in existence since time immemorial, we are obviously more likely to trust it. After all – how could it have endured more than a century without having its merits? Most of the world would put our very lives in the hands of the Apple Inc, Coca Cola Corporation for just this reason.

Unfortunately, new brands of Wood Fire Starter Sticks have to establish trust quickly if they are going to resonate with the Yelp-ing, Googling, Amazon-reviewing public. No, we’re not telling you to plant phony glowing Wood Fire Starter Sticks trusted reviews on consumer websites (shame on you!), but you will have to interact with your consumer base in a warm and loving manner using one (if not all) of the billions of social networking channels. Respond to them in a friendly and servile manner! Accept returns unquestioningly and thank the customer for alerting you to the problem! Make your workplace fun and frolicsome and then post whimsical photos on Facebook! Of course it’s nauseating! But it serves your brand.

 

Affordability

In most cases, the primary factor that influences a buying decision is economical. Every buyer scrolls through his pocket to see if he actually can afford that thing to buy Wood Fire Starter Sticks. Affordability is the basis of a purchasing decision. The wisdom behind this being you cannot purchase what you cannot afford.

Need Recognition

While it may be very accurate that people do sometimes buy Wood Fire Starter Sticks impulsively that they do not even need, but most of the time, a need pushes them to enter a store.

Say, for example, you need to go out on a vacation for which you lack a backpack. So this inevitability to have a backpack will drag you straight to a relevant shop.

Hence, necessity also has a significant say in shaping a buying decision.

Brand Repute

Whenever we go shopping, it is our foremost attempt to bag the best available brand.  Why is that? Because the best manufacturer ensures the best and long-lasting Wood Fire Starter Sticks. But on the parallel, it is also due to the factor that the advertising policy of the brand is so enchanting that it makes you buy their products.

So, brand reputation is also a leading element in making people buy things.

Personal Preferences

People usually buy Wood Fire Starter Sticks that they like. This factor of fondness varies from person to person. One person may want a product that another person may despise.

For example, a stereotype has been established in our society that pink is a girly color. So boys usually do not buy clothes or other items painted pink.

Product Quality

It may be the most critical factor that people consider while buying Wood Fire Starter Sticks. No one obviously would want a substandard or easily worn-out item. They even are willing to pay a bit higher than usual for a superior quality product.

The product’s longevity is a significant inducing aspect that is generally brought into consideration while buying products.

Social Influences

The past experiences or recommendations by friends and family very much prevail buying decisions of an individual. People usually fearlessly purchase those Wood Fire Starter Sticks about which their social circle have good reviews

A recent study has shown that about 59% of the people ask for consultation from friends to help with a buying decision. Therefore, the family’s guide about an item that you want to buy still influence your choice a big deal.

Price Comparison

If a product of the same quality is available in more than a single place, people typically like to compare prices and do quick math. No one wants to buy expensive products.

To save themselves from paying more, people tend to visit more than one place to give them an idea about the pricing of a product.

Resale

It might surprise you that people do consider the resale value of a Wood Fire Starter Sticks before purchasing. Though this factor may only be considered while buying certain products, for example, buying a car or a bed or a sofa set, it still is a deft concern.

Final Verdict

Considering certain factors before buying a product or consulting your close social circle is not a bad exercise. In fact, doing this would only make shopping easy for you. Consideration not only saves you a whole lot of money but also helps you avoid buying inferior quality Wood Fire Starter Sticks.

You should always consult others and spend wisely rather than awfully so that you may put aside money for a rainy day.

A designer can tear out his/her hair trying to figure out exactly how to integrate every single relevant feature into a Wood Fire Starter Sticks package. Don’t worry! If you’ve done everything you’re supposed to do regarding the aesthetics and the functionality of your package, breathe easy. If it doesn’t sell, it’s probably more to do with the tasteless joke the CEO tweeted than anything you’ve done.